Behind the Sanders Numbers -- How he beat a $1 billion TV coverage gap

[GreatGazoo]

In ignoring the Sanders campaign, the MSM is also ignoring a major story about itself: the demographics and overall turnout of the Sanders despite the tone and general lack of MSM coverage shows a major shift is underway in American media preferences which is reducing the power of traditional media (TV, newspapers, radio).

This is a sea change in the making. Consider this: The Sanders campaign has been built without significant or helpful TV coverage yet he has nearly equaled in sheer numbers the turnout of Trump who is now estimated to have received over $1 billion in TV airtime. How is that possible?

Cable News is Far Less Influential than it was 12 Years Ago
Young voters now watch about 60% less TV than their elders and it is falling. The fastest falloff is among 18-24YO who went from 27 weekly hrs of TV to just 19 hours. A 30% reduction in just 4 years.



http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/

As the shift to social media continues, CW will be increasingly less influenced by corporate cable news. 12 years ago we had the Howard Dean campaign essentially ended by the MSM hit job that is now known as the "Dean Scream." Like Sanders, Dean had a strong base of support among heavy internet users but on balance, the MSM still had control of CW. Four years later, CW for the MSM was that Hillary Clinton was going to be the nominee. Obama, like Dean, had strong support among heavy users of social media.

Now we have the young-skewing Sanders campaign versus the mature Clinton campaign and what we see in exit polling is that social media usage is an even better predictor than age when separating Hillary voters from Sanders voters. There is now a very significant difference in how groups of voters are influenced by, or impervious to the influence of, traditional media such as cable news and radio.


http://www.journalism.org/2015/06/01/facebook-top-source-for-political-news-among-millennials/

Win or lose, when the dust settles, many will study the success of the Sanders campaign despite its lack of TV. The political revolution will not be televised but when the political revolution does not need to be televised then it will be unstoppable.

[whirlygigspin]

1. therefore

#turnthemoff

[Peace Patriot]

2. Excellent post! The Sanders campaign is the future!

Our Corporate Overlords spent 50 years figuring out how to fuck us over, dumb us down, brainwash us and take all our money by monopolizing our PUBLIC airwaves, with the biggest hit during the Reagan junta with the axing of the Fairness Doctrine, and the next biggest hit by Bill Clinton with the Telecommunications Act, with predictable results, such as the networks CHANGING their exit polls to fit the rigged election returns in 2004, and now, Trump 24/7, with even Wall Street's candidate, Hillary Clinton, getting hurt by it, and Bernie Sanders getting ALMOST NO COVERAGE AT ALL.

Their propaganda machine is toast--for now.

However, beware, beware, beware! They want to do to the Internet what they did to CBSNBCABC et al. And it's a toss-up who will be most supportive of them in doing it, Clinton or Trump.

There is ONLY ONE CANDIDATE who will stop them, and that is Bernie Sanders, who has so benefited from the freedom and neutrality of the Internet, and whose entire belief system is based on real democracy.

VOTE BERNIE SANDERS - HE IS NOT AN ASSHOLE. (That's why they hate him.)

[GreatGazoo]

3. Thanks and yes I think any candidate who needs the MSM to get to the WH will

want to use them to get a second term and therefore be reluctant to diminish their power. Same for SuperPACs. The inverse there is that if HRC gets to the WH without social media and without exciting the younger part of the Dem base, it will be 8 years before we have another primary and we risk losing out on registering new voters and otherwise drawing them into the process of democracy.

And yes they are working on how to thwart internet organizing that doesn't serve their choices. It seems to be mostly buying ghost followers and spreading absurd memes this time around. Obama used the internet well for "rapid response" to lies and memes the MSM was launching against him during the primaries and the GE in 2008.

[corbettkroehler]

4. Insightful!

Owners of the members of the Fourth Estate were correct to worry about the impact of the Information Age on their bottom line as viewership/readership tanked. However, when the 2016 cycle began, they attempted to secure their legacy by embracing coronation instead of democracy. When that began to fail, they doubled down on favoritism over journalism.

The end is nigh!