Obama’s New Political Chief Tries to Reassure Democrats.
'Last month Mr. Simas reinaugurated the job of White House political director, which had not existed since 2011. The ascension of Mr. Simas — driven, data-obsessed and a relentless salesman — is meant as a message to anxiety-prone Democrats that the White House is serious about mitigating losses in the Republican House and defending the party’s control of the Senate.
Mr. Simas (pronounced SEE-mas) is carrying out a midterm election-year strategy that aims to put Republicans on the defensive in key congressional races by daring them to block votes on Capitol Hill on popular issues: a higher minimum wage, an overhaul of the immigration system and equal pay legislation, among others. He will oversee a staff of five to help guide President Obama’s message that the choice is opportunity for all or for the few.'
http://www.nytimes.com/2014/03/02/us/politics/obamas-new-political-chief-tries-to-reassure-democrats.html?hp&_r=0
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