Students Athletes suing NCAA: want to "negotiate their worth"
sfgate.com / 3-23-14
(UC Berkeley offensive lineman Bill) Tyndall finds himself at the heart of the greatest conflict in amateur athletics. Along with Rutgers basketball player Johnathan "J.J." Moore, Clemson football player Martin Jenkins and University of Texas at El Paso football player Kevin Perry, Tyndall has levied a class-action lawsuit against the biggest, baddest cartel that lords over college sports: the NCAA.
Their federal lawsuit was exquisitely timed to coincide with March Madness, the college basketball tournament with the $10.8 billion television contract that brings in 90 percent of the nonprofit collegiate sports organization's annual operating revenue. It contends that a small group of NCAA bureaucrats and head coaches have become filthy rich in the tidal wave of cable television, advertising and merchandising revenue while players have been left powerless, their ability to earn forcibly, and artificially, restrained.
In addition, student athletes know this: Check with your coach before taking a summer job. . What they must do, if asked, is sign infinite numbers of autographed photos for sale and eat dinner with boosters who pay pay thousands to sit with them at alumni functions.
The lawsuit calls for players to be able to negotiate their worth according to what the "market will bear." Their lawsuit reads, "As a result of these illegal restrictions, market forces have been shoved aside and substantial damages have been inflicted upon a host of college athletes whose services have yielded riches only for others. This class action is necessary to end the NCAA's unlawful cartel, which is inconsistent with the most fundamental principles of antitrust law."
FULL STORY: http://www.sfgate.com/default/article/NCAA-pokes-the-Bear-5338297.php
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