Heinz aplogizes for pornographic ketchup QR code

[47of74]

Oooopsie.

Heinz has apologised to a German customer after a QR code on one of its tomato ketchup bottles linked to a porn site.

After using a smartphone to scan the code, which was meant to provide information about a promotional campaign that offered personalised ketchup bottle labels, Daniel Korell was sent to a German adult site rather than a Heinz-run page.

“We really regret the incident,” a Heinz representative said on Facebook, offering to send Korell a personalised ketchup bottle as compensation.

The QR code linked to a URL used for the “Spread the word with Heinz” competition between 2012 and 2014. Heinz allowed the domain name “sagsmithheinz.de” to lapse after the competition closed, which was subsequently purchased by a purveyor of german adult entertainment.

[Warren DeMontague]

1. One can only imagine what was on that page.

[47of74]

3. Looks like Heinz was able to have someone buy the domain.

It just has a website coming soon sign on it now. The whois record says the domain is registered to a company that specializes in mobile marketing. I'm guessing that they had that company buy the domain back from the porno company as soon as they found out about this "little problem" with the QR codes.

[LiberalElite]

2. Gee I always miss these things -

remember the hullabaloo about the penis allegedly purposely put in a flowery room deodorizer label?

http://www.snopes.com/business/hidden/renuzit.asp