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Tue Dec 25, 2012, 03:17 PM

7-Eleven Shifts Focus to Healthier Food Options

The chain that is home of the Slurpee, Big Gulp and self-serve nachos with chili and cheese is betting that consumers will stop in for yogurt parfaits, crudité and lean turkey on whole wheat bread.

7-Eleven, the convenience store chain, is restocking its shelves with an eye toward health. Over the last year, the retailer has introduced a line of fresh foods for the calorie conscious and trimmed down its more indulgent fare by creating portion-size items.

The change is as much about consumers’ expanding waistlines as the company’s bottom line. By 2015, the retailer aims to have 20 percent of sales come from fresh foods in its American and Canadian stores, up from about 10 percent currently, according to a company spokesman.

“We’re aspiring to be more of a food and beverage company, and that aligns with what the consumer now wants, which is more tasty, healthy, fresh food choices,” said Joseph M. DePinto, the chief executive of 7-Eleven, a subsidiary of the Japanese company, Seven & i Holdings.

full: http://www.nytimes.com/2012/12/25/business/7-eleven-stores-focus-on-healthier-food-options.html

Certain web sites will be blaring with "Michelle Obama took away our slurpees!!!"

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Reply 7-Eleven Shifts Focus to Healthier Food Options (Original post)
alp227 Dec 2012 OP
underpants Dec 2012 #1
Kablooie Dec 2012 #3
underpants Dec 2012 #5
cbrer Dec 2012 #2
TrogL Dec 2012 #4

Response to alp227 (Original post)

Tue Dec 25, 2012, 06:08 PM

1. My big problem with 7-11 food is fitting my head under the cheese machine

But I have to saw it is easier on my back than getting under the hood at the grocery store olive bar.

Truthfully this shows that 7-11 is trying to get food money out of their morning coffee crowd.

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Response to underpants (Reply #1)

Mon Dec 31, 2012, 04:17 AM

3. I don't think I've ever tried to fit my head into a cheese machine.

What does it do?
Extract your head cheese?

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Response to Kablooie (Reply #3)

Mon Dec 31, 2012, 01:37 PM

5. It is some sort of magic portal through which warm "cheese" arrives from the mystical cheese world

those mean clerks don't like that explanation even more than me sticking my head up under the cheese spout.

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Response to alp227 (Original post)

Tue Dec 25, 2012, 06:18 PM

2. 7-11 Burritos...

 

Mixed with big gulps can produce some impressive intestinal/regurgative/digestive reactions.

On a work ride at 5AM from Orlando to Daytona, it almost got me left on the side of I-4.

All for $1.99...

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Response to alp227 (Original post)

Mon Dec 31, 2012, 12:57 PM

4. Nobody here will buy it if it reduces the calorie count

I've got a 7-11 down the street from me. The main clientele are folk grabbing late-nite supplies, coffee on the run or gas. They would never touch the food with a 10-foot pole whether it's healthy or not. The other clientele are the homeless who come there for quick, cheap calories. They aren't interested in and can't afford healthy food. They're just looking for their next meal.

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