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Wed Oct 3, 2012, 11:45 PM

KitchenAid Tweets Joke About Obama's Dead Grandma

Source: Mashable

An insensitive tweet poking fun at President Barack Obama’s late grandmother — posted on KitchenAid’s official U.S. account — caught the eye of many Twitter users Wednesday night during the presidential debate.

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics,” @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet.

(snip)

KitchenAid immediately issued this apology, which brought even more attention to the situation.

KitchenAid
@KitchenAidUSA

Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics
3 Oct 12

Read more: http://mashable.com/2012/10/03/kitchen-aid-obama-dead-grandma/



Companies really need to look at who they hire to do their tweeting.

53 replies, 8181 views

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Arrow 53 replies Author Time Post
Reply KitchenAid Tweets Joke About Obama's Dead Grandma (Original post)
LTR Oct 2012 OP
calimary Oct 2012 #1
VespertineIconoclast Oct 2012 #12
SoapBox Oct 2012 #2
fishwax Oct 2012 #3
lonestarnot Oct 2012 #4
PSPS Oct 2012 #5
ZombieHorde Oct 2012 #6
JusticeForAll Oct 2012 #7
Le Taz Hot Oct 2012 #9
adigal Oct 2012 #17
calikid Oct 2012 #18
marble falls Oct 2012 #19
SemperEadem Oct 2012 #23
marble falls Oct 2012 #47
SemperEadem Oct 2012 #22
TalkingDog Oct 2012 #28
Ikonoklast Oct 2012 #29
frylock Oct 2012 #34
marble falls Oct 2012 #48
LanternWaste Oct 2012 #53
proReality Oct 2012 #31
Sherman A1 Oct 2012 #14
Orangepeel Oct 2012 #16
Darth_Kitten Oct 2012 #52
SemperEadem Oct 2012 #25
Sherman A1 Oct 2012 #27
SemperEadem Oct 2012 #40
carla Oct 2012 #51
marble falls Oct 2012 #49
PossumSqueezins Oct 2012 #8
sendero Oct 2012 #15
marble falls Oct 2012 #21
Marthe48 Oct 2012 #26
montana_hazeleyes Oct 2012 #10
BumRushDaShow Oct 2012 #11
fasttense Oct 2012 #13
Bluenorthwest Oct 2012 #20
JNelson6563 Oct 2012 #33
Blueprogress Oct 2012 #24
jwirr Oct 2012 #30
AtheistCrusader Oct 2012 #32
montanto Oct 2012 #35
Mad_Dem_X Oct 2012 #36
Beacool Oct 2012 #37
47of74 Oct 2012 #42
budkin Oct 2012 #38
budkin Oct 2012 #39
yardwork Oct 2012 #44
StarryNite Oct 2012 #41
47of74 Oct 2012 #43
Justice Oct 2012 #46
24601 Oct 2012 #45
and-justice-for-all Oct 2012 #50

Response to LTR (Original post)

Wed Oct 3, 2012, 11:47 PM

1. Too late.

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Response to calimary (Reply #1)

Thu Oct 4, 2012, 06:04 AM

12. Precisely. Kitchen Aid's damage control won't be fast enough to erase this. n/t

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Response to LTR (Original post)

Thu Oct 4, 2012, 01:19 AM

2. WTF?

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Response to LTR (Original post)

Thu Oct 4, 2012, 01:44 AM

3. wow -- wtf

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Response to LTR (Original post)

Thu Oct 4, 2012, 01:52 AM

4. WTF!

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Response to LTR (Original post)

Thu Oct 4, 2012, 02:04 AM

5. "... is in no way a representation of the brand's opinion."

Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion

Brands are people, my friend.

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Response to LTR (Original post)

Thu Oct 4, 2012, 02:24 AM

6. Holy shit. I imagine someone will be fired over this. nt

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Response to ZombieHorde (Reply #6)

Thu Oct 4, 2012, 03:13 AM

7. Hopefully after the company loses A LOT of business. n/t

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Response to JusticeForAll (Reply #7)

Thu Oct 4, 2012, 03:40 AM

9. I hope not

because their stand mixers are still made in the U.S.A.

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Response to Le Taz Hot (Reply #9)

Thu Oct 4, 2012, 08:06 AM

17. I know...and I was planning to buy one soon

But for now, I won't spend a dime on their products.

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Response to adigal (Reply #17)

Thu Oct 4, 2012, 08:24 AM

18. ditto n/t

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Response to adigal (Reply #17)

Thu Oct 4, 2012, 08:44 AM

19. I like my Viking stand mixer just fine.

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Response to marble falls (Reply #19)

Thu Oct 4, 2012, 09:02 AM

23. I"m going to go look at Viking

I also like Sunbeam, but I'll look into Viking.

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Response to SemperEadem (Reply #23)

Sat Oct 6, 2012, 12:08 PM

47. The pasta maker is a bit chintzi - extruder rather than a roller, but it also has a blender dock ...

Viking makes good stuff.

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Response to adigal (Reply #17)

Thu Oct 4, 2012, 08:53 AM

22. same here

I"m pissed that I bought a small steamer pot from them recently.

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Response to JusticeForAll (Reply #7)

Thu Oct 4, 2012, 10:07 AM

28. Here's hoping you suffer financially for something your drunken uncle says.

Should it have happened? No.

But are you positive it reflects the views of any substantial portion of Kitchen Aides management or employees? You can't know that, yet you are willing to have them suffer for something their "idiot brother" or "Fox watching Aunty" says.

I surely don't want to live in a world where "liberals" like you run things.

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Response to TalkingDog (Reply #28)

Thu Oct 4, 2012, 10:20 AM

29. See post #25. They need to feel the pain.

After they recitify the situation, they will be rewarded.


Financial pain is the only thing a corporation can feel.

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Response to TalkingDog (Reply #28)

Thu Oct 4, 2012, 12:40 PM

34. this wasn't some asshole spewing nonsense in the breakroom..

perhaps a little revenue loss will help them to step up the interview process and weed out dicks like this who are fronting their PR.

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Response to TalkingDog (Reply #28)

Sat Oct 6, 2012, 12:12 PM

48. And I don't policy decided corporately against where I want my money to go. They have freedom of ...

and I have the right to disagree and shop elsewhere. I don't want their speech curtailed, I just want to know whats on their minds and they can market to the segment of haters they want while I get to buy where I want. I think your complaint is a lot like the cries of "voter ID" - it doesn't mean a thing.

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Response to TalkingDog (Reply #28)

Mon Oct 8, 2012, 12:38 PM

53. I imagine that should some unnamed employee decide to speak his mind

I imagine that should some unnamed employee decide to speak his mind with a tweet, some unnamed consumer should be able to speak his or her mind with his or her money.


That's not really "running things", it's simply a benign decision.

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Response to JusticeForAll (Reply #7)

Thu Oct 4, 2012, 10:57 AM

31. If people buy one of their dishwashers word will get around

Mine was $800 and hasn't cleaned a dish properly since it was purchased. I spent more than I really wanted to, but their products have always been good, so I bit the bullet. Now that Whirlpool owns them (and just about every other brand), they have gone downhill in a hurry.

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Response to ZombieHorde (Reply #6)

Thu Oct 4, 2012, 07:32 AM

14. The article I read

indicated that the individual responsible would no longer be "tweeting" for Kitchen Aid. One suspects severely disciplined or terminated would be the outcome of this incident.

I think it is not so much that it happened, things do in all our lives and relationships. It is how Kitchen Aid responds to the situation, how quickly (which it appears they are doing) and with what solution.

I would give them a chance to cure before I would put them on a personal boycott list myself.

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Response to Sherman A1 (Reply #14)

Thu Oct 4, 2012, 07:51 AM

16. +1. One can't boycott every company that used to have an asshole working for them

I don't tweet, so I don't know how likely it is that the idiot tweeting got confused about what account he/she was on at the time.

But that sure looks like it was meant to be a personal thing accidentally sent through a company channel. No one with any professional competence would send that through Kitchenaid, no matter how they felt.

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Response to Orangepeel (Reply #16)

Mon Oct 8, 2012, 12:13 PM

52. I don't want to pay for the idiots working in my workplace....

Isn't it bad enough I get the pissed-off customers who talked to these morons before?

There are idiots in every organization. Some, a lot more than others.

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Response to Sherman A1 (Reply #14)

Thu Oct 4, 2012, 09:04 AM

25. I won't

give them a chance. You only get one shot at a first impression and this person dragged that company into opprobrium. If the company isn't made to feel the pain, then they will learn nothing.

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Response to SemperEadem (Reply #25)

Thu Oct 4, 2012, 09:39 AM

27. If that is how you feel, I would urge you to

contact them and let them know. I would think it would have far more impact than simply not buying their products.

I respect your choice, I disagree with your choice, but respect it.

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Response to Sherman A1 (Reply #27)

Thu Oct 4, 2012, 03:04 PM

40. I did exactly that.

my $350 might not be missed by them, but I"m sure Viking or Sunbeam wouldn't mind having it instead.

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Response to SemperEadem (Reply #25)

Sun Oct 7, 2012, 08:28 AM

51. Actually,

if you want to talk first impressions then Kitchenaids excellent quality kitchen machines should be the impression you look to. Politics is divisive and this tweet has been vigorously denounced by corp. PR. I suggest we calm down, take a breath and not trash an employer because one employee tweeted something we find distasteful. Peoples jobs and families are on the line when we hit a corp with a boycott. What have those workers ever done to deserve a boycott? We can write emails to the board and management making clear how we feel about the disparaging treatment of the POTUS. Measured responses serve our needs better than knee jerk reactions and we don't create collateral damage that hurts families and workers. Please.

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Response to Sherman A1 (Reply #14)

Sat Oct 6, 2012, 12:15 PM

49. One could be diaspointed by that suspicion, too.

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Response to LTR (Original post)

Thu Oct 4, 2012, 03:31 AM

8. Will never buy a Kitchen Aid mixer or dishwasher again

And I hold a grudge.

I won't buy Hershey's products or Coor's beer. Will not shop at Walmart or Target. Will not eat at Chick-Fil-A or Cracker Barrell.

The list is much longer and I'll spare you the details.

FUCK REPUCLICANS.

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Response to PossumSqueezins (Reply #8)

Thu Oct 4, 2012, 07:46 AM

15. When company management..

.... directly supports Republicans as in most or all of your examples above, I think a boycott makes sense.

When some peon employee, who almost certainly is no longer an employee, does something stupid like this, I'm not likely to hold the company responsible.

If I though that management had approved that tweet, I would agree with you. I'm betting you whatever that it was just some asshole.

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Response to PossumSqueezins (Reply #8)

Thu Oct 4, 2012, 08:46 AM

21. Me, too and I won't either. It sure took the shine off my grandmom's mixer standing in my kitchen.

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Response to PossumSqueezins (Reply #8)

Thu Oct 4, 2012, 09:30 AM

26. I've boycotted since the 70's

My boycott list is longer than my grocery list.

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Response to LTR (Original post)

Thu Oct 4, 2012, 05:08 AM

10. I know it's been said a million times, but

why are these right wingers so hateful? Pathetic psychopaths. Is nothing off limits to them? Is nothing just plain wrong - headed to them? Sickening and appalling freaks. Now, I'm not saying all Republicans at all. But the ones like this - why such deep hate?

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Response to montana_hazeleyes (Reply #10)

Thu Oct 4, 2012, 05:48 AM

11. "why are these right wingers so hateful?"

Birds of the feather, flock together. Those who have this type of hateful, vindictive personality gravitate towards those who are like themselves. And this is what the GOP has become - a group of people who have no empathy, no sympathy, and no hope, and who get their jollies attacking others (and even this won't soothe them).

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Response to LTR (Original post)

Thu Oct 4, 2012, 07:13 AM

13. How horrible, to attack one's dead Mema.

Words can't express the total disgust at the cruelty and heartlessness of the comment.

Really? They have to attack one's dead Grandmother? Even the out of touch, filthy rich, trust fund baby running for president told Obama Happy Anniversary. The person who sent this tweet is so out of touch with any basic human decency that it is no wonder the twittering fool is representing a corporation.

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Response to LTR (Original post)

Thu Oct 4, 2012, 08:45 AM

20. That is heinous beyond compare. Foul, vile, and the end of any custom I gave

KitchenAid, which was once a great brand. Fuck them for their viciousness and their neglect of good citizenship.

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Response to Bluenorthwest (Reply #20)

Thu Oct 4, 2012, 12:31 PM

33. Spot on.

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Response to LTR (Original post)

Thu Oct 4, 2012, 09:02 AM

24. Wow

No words for such stupidity.

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Response to LTR (Original post)

Thu Oct 4, 2012, 10:45 AM

30. Even if this was about an unknown person it is in very poor taste. Kitchenaid will not be one of my

choices in the future.

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Response to LTR (Original post)

Thu Oct 4, 2012, 11:58 AM

32. I would fire that person immediately.

Not a chance in hell that I would have a person with that crude of a sense of humor, regardless of political affiliation, working public relations for my company/advertising.

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Response to LTR (Original post)

Thu Oct 4, 2012, 01:35 PM

35. And I was just going to buy a heavy duty kitchenaid mixer.

No lie, just shopping them yesterday for a purchase this month.

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Response to LTR (Original post)

Thu Oct 4, 2012, 01:40 PM

36. How tasteless.

I hope the person who tweeted this has been fired.

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Response to LTR (Original post)

Thu Oct 4, 2012, 02:19 PM

37. Some people need to calm down.

This is not KitchenAid's position. It was the tweet of one single employee who was probably punished or fired. The company immediately issued an apology.

What more do some of you want from them, blood?

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Response to Beacool (Reply #37)


Response to LTR (Original post)

Thu Oct 4, 2012, 02:33 PM

38. There goes my future purchases of KitchenAid

Insensitive assholes.

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Response to budkin (Reply #38)

Thu Oct 4, 2012, 02:35 PM

39. Ok nevermind, I didn't read that it was just some random employee

Still, what an insensitive asshole.

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Response to budkin (Reply #39)

Thu Oct 4, 2012, 06:18 PM

44. It wasn't a "random employee." It was the person hired to tweet on behalf of the company.

That's a pretty big "mistake" for a public relations professional to make.

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Response to LTR (Original post)

Thu Oct 4, 2012, 03:41 PM

41. Un-fucking believable!

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Response to LTR (Original post)

Thu Oct 4, 2012, 06:13 PM

43. The only way they could make up for this in my eyes

I posted on their facebook feed that there was one way they could make up for this in my eyes. And that is to take the equivalent of this year's profit that their division made Whirlpool and donate that in new products to homeless shelters, womens shelters, schools, and so forth.

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Response to 47of74 (Reply #43)

Thu Oct 4, 2012, 06:53 PM

46. I like that idea. They need to do something to show they are really sorry

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Response to LTR (Original post)

Thu Oct 4, 2012, 06:51 PM

45. Imposible! That would imply KitchenAid is a person. Oh, that's right, corporations are made

up of people after all. So is Solyent Green - but to be fair, that's a product.

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Response to LTR (Original post)

Sat Oct 6, 2012, 11:18 PM

50. Too late fuckers!!!

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