Romney campaign trails in crucial ground game

Source: AP via Charlotte Observer

LAS VEGAS Richard and Jessi Constantine were alone recently as they wheeled their 1-year-old son in a stroller around a Las Vegas subdivision, knocking on doors to promote Mitt Romney's candidacy. Yet legions of volunteers working to re-elect President Barack Obama are a pervasive presence in the state.

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The RNC released a memo last week boasting it has made 20 million voter contacts - phone calls and face-to-face conversations. At the Democratic National Convention this month, Obama campaign manager Jim Messina told the crowd the re-election campaign had, to date, made 44 million phone calls alone.

The Democratic campaign boasts nearly three times as many offices in eight swing states.

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The Obama campaign, which pioneered the use of social media in its 2008 campaign, released a smartphone app in July to allow volunteers and supporters to track events, see how the president's policies benefited their neighborhoods and find other voters to contact. The Romney campaign came out with an app just last week to let people find out about local campaign events.

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Read more: http://www.charlotteobserver.com/2012/09/22/3548960/romneys-campaign-trails-in-crucial.html