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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsPoll - ads in swing states have overwhelmingly changed minds to be AGAINST Romney
In a new USA TODAY/Gallup Poll of swing states, an overwhelming majority of voters remember seeing campaign ads over the past month; most voters in other states say they haven't. In the battlegrounds, one in 12 say the commercials have changed their minds about President Obama or Republican Mitt Romney a difference on the margins, but one that could prove crucial in a close race.
At this point, Obama is the clear winner in the ad wars. Among swing-state voters who say the ads have changed their minds about a candidate, rather than just confirmed what they already thought, 76% now support the president, vs. 16% favoring Romney.
"We gave them new information," says Obama campaign manager Jim Messina. "Romney had been out there claiming success as governor," but Democratic ads have prompted voters to "take a look at his record" on job creation and as head of the private-equity firm Bain Capital. Messina also credits a $25 million buy for a positive ad "about the challenges the president inherited and what we had to do to move this country forward."
To be sure, Obama's ads have done more to win back Democrats than to win over independents or Republicans: Thirteen percent of Democrats say their minds have been changed by ads, compared with 9% of independents and 3% of Republicans.
http://www.usatoday.com/news/politics/story/2012-07-08/swing-states-poll/56097052/1?csp=24&kjnd=O8UqUdPwnjZ0YD8pMakhDGexs92HdQQOEGgEoT77YX%2FSxuZU3TuUO7RFOYHHu7dO-2a3ac9fc-e6b5-4fc4-b08a-808c52cd2d93_YGhzVBl8ojR%2FVrt5cDPNdGS9UwmT%2B2%2FKNP9CcOTfcjfvnJMRE3CLVVT0nRPeA4%2Bg
rhett o rick
(55,981 posts)demosincebirth
(12,536 posts)rhett o rick
(55,981 posts)ProgressiveEconomist
(5,818 posts)rhett o rick
(55,981 posts)randome
(34,845 posts)It's not enough to beat Romney. The message needs to be that Republicans are the ones standing in the way of progress. Republicans LIKE Romney but the focus needs to be equally on Republicans in general.
If we win the Presidency but don't take back the Senate or lose ground in the House, we will have won little.
Douglas Carpenter
(20,226 posts)predatory forms of speculative capitalism
rhett o rick
(55,981 posts)malaise
(268,969 posts)Rec