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Tue May 8, 2012, 09:48 AM

Sock It To Em: CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT

CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT

5-7-2012
It's the first time anyone actually gave a dollar amount regarding the Rush Limbaugh Sandra Fluke incident. Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company "a couple million" dollars in ad revenue in the first quarter and "a couple million" in the second quarter. He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."

http://www.radioink.com/Article.asp?id=2451234&spid=24698

If Rush cost Cumulus four or five million in two quarters, and Limbaugh is on only 38 stations, how much has Premiere likely lost? Rush is on about 600 stations altogether.

Remember how Rush characterized this? He said business was up as much as 60 percent on his stations as a result of his attacks on Sandra Fluke!
http://boards.radio-info.com/smf/index.php?topic=211863.0

41 replies, 10260 views

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Arrow 41 replies Author Time Post
Reply Sock It To Em: CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT (Original post)
kpete May 2012 OP
madokie May 2012 #1
DontTreadOnMe May 2012 #2
lastlib May 2012 #3
groundloop May 2012 #4
ca3799 May 2012 #8
calimary May 2012 #32
jmowreader May 2012 #38
madashelltoo May 2012 #10
Smilo May 2012 #17
Oldtimeralso May 2012 #37
jwirr May 2012 #5
a kennedy May 2012 #7
Tumbulu May 2012 #11
shcrane71 May 2012 #22
CBHagman May 2012 #27
redwhiteblue May 2012 #31
freshwest May 2012 #25
fishwax May 2012 #6
Hubert Flottz May 2012 #9
Zorra May 2012 #12
Fuddnik May 2012 #13
lpbk2713 May 2012 #14
Orsino May 2012 #15
The Wizard May 2012 #16
crazylikafox May 2012 #18
KharmaTrain May 2012 #19
progressoid May 2012 #20
Arugula Latte May 2012 #21
shcrane71 May 2012 #23
Liberal_in_LA May 2012 #24
sorefeet May 2012 #26
Danascot May 2012 #28
SmileyRose May 2012 #29
Major Hogwash May 2012 #30
Uncle Joe May 2012 #33
Lifelong Protester May 2012 #34
alp227 May 2012 #35
October May 2012 #36
AynRandCollectedSS May 2012 #39
BlueIris May 2012 #40
Quantess May 2012 #41

Response to kpete (Original post)

Tue May 8, 2012, 09:52 AM

1. I'm convinced that the only reason rush still has a single radio station is because

he is the mouth piece for the rich. They'll take a hit to keep him on as this boycott shows. He says what they want said, simple as that.

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Response to kpete (Original post)

Tue May 8, 2012, 09:56 AM

2. Got out my calculator

So $4-5M lost from 38 stations is roughly $130K per station.

So if we pro rate that loss to the 600 stations on Premiere, that is a $78 million loss in advertising.

Give Rush a raise for success!

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Response to kpete (Original post)

Tue May 8, 2012, 10:12 AM

3. We gotta keep the pressure on, folks!

Keep those calls & letters to the FCC goin' in! Keep screaming at advertisers!

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Response to kpete (Original post)

Tue May 8, 2012, 10:16 AM

4. Isn't it about time for Rush to stick his foot in his mouth again?

I haven't heard about the gasbag lately, is he playing nice for a little while waiting for everything to blow over?

Maybe it's time to educate the sponsors that are still with him.

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Response to groundloop (Reply #4)

Tue May 8, 2012, 10:58 AM

8. He hired a crisis management company

to give him advice on how to get the mess to blow over, so he's probably been in "time out for bad behavior" lately.

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Response to ca3799 (Reply #8)

Wed May 9, 2012, 01:41 AM

32. Aha! I remember hearing or reading something about it. Not much, though.

But it reveals more about how hard this boycott may have hit him and his radio allies - if he felt it necessary to hire a crisis management company. If indeed it really turned out to be the "no big deal" deal he claimed it was, he wouldn't have felt the need to do that. Hiring a crisis management company to advise you on turning some PR disaster around is something you do when you've got a PR disaster on your hands.

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Response to ca3799 (Reply #8)

Thu May 10, 2012, 01:31 AM

38. It must have been a lowest-bidder crisis management firm

Any DECENT crisis management firm would have explained seppuku, tongue removal and laryngectomy, and recommended choosing one of them.

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Response to groundloop (Reply #4)

Tue May 8, 2012, 11:30 AM

10. Rush lives with his foot in his mouth.

It was a birth defect. Uh huh.

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Response to madashelltoo (Reply #10)

Tue May 8, 2012, 12:48 PM

17. No the birth defect is

his head up his ass - and that is why he is such a shit head gas bag.

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Response to Smilo (Reply #17)

Thu May 10, 2012, 01:26 AM

37. That is Called...

Crainumenrectumitis

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Response to kpete (Original post)

Tue May 8, 2012, 10:38 AM

5. Yeah, proof that we the people do have some power in the markets.

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Response to jwirr (Reply #5)

Tue May 8, 2012, 10:54 AM

7. obviously not enough....

HE'S STILL ON THE AIR!!!

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Response to a kennedy (Reply #7)

Tue May 8, 2012, 11:36 AM

11. I'm with you- how do we get him off the air?

It is just an outrage that he is allowed the use of the air .....

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Response to Tumbulu (Reply #11)

Tue May 8, 2012, 03:38 PM

22. His career should be over. Should being the operative word.

I can't believe that we, as Americans, are renewing the licenses of the stations that broadcast his hate radio.

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Response to Tumbulu (Reply #11)

Tue May 8, 2012, 10:30 PM

27. It's worse than that: He's been on Armed Forces Radio.

Yes, really: Limbaugh, with his drug record and racist talk and his salacious, slanderous, sexist talk, is what they send to the troops.

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Response to CBHagman (Reply #27)

Tue May 8, 2012, 11:39 PM

31. ARMED FORCES RADIO

Armed Forces Radio has also dropped out over a month ago. That pleased me no end.
Surely they could find something to laugh at other than RUSH.

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Response to a kennedy (Reply #7)

Tue May 8, 2012, 05:37 PM

25. +1

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Response to kpete (Original post)

Tue May 8, 2012, 10:48 AM

6. wow

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Response to kpete (Original post)

Tue May 8, 2012, 11:07 AM

9. The republicans love the smell of fresh bullshit...

And rushbo is their main bullshit nozzle.

To them, fresh Bullshit smells like, Victory.

The Nazis taught them well, but then it was the republicans that taught the Nazis in the 20s and 30s. Rush is a product of Ivy Lee.

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Response to kpete (Original post)

Tue May 8, 2012, 11:40 AM

12. This is what solidarity can do.

We are the 99%.

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Response to kpete (Original post)

Tue May 8, 2012, 11:49 AM

13. That's too bad.

They should have lost billions.

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Response to kpete (Original post)

Tue May 8, 2012, 11:50 AM

14. That works out to a lot of Oxycontin.




PimpleButt will have to dig deeper into his pockets for his next score.








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Response to kpete (Original post)

Tue May 8, 2012, 11:53 AM

15. If they took it all out of his paychecks, would he even notice? n/t

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Response to kpete (Original post)

Tue May 8, 2012, 12:40 PM

16. Any loss

will be covered by the RNC.

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Response to kpete (Original post)

Tue May 8, 2012, 12:51 PM

18. "He said things look like they will be back to normal in June"

Where is that advertising money coming from?? Are the cockroaches just sneaking back now that the light's been turned off on them??

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Response to kpete (Original post)

Tue May 8, 2012, 12:56 PM

19. Translation:: Hello Hucklenutz...

Lew Dickey heads the company that is rushbo's competitor. Premiere that distributes rushbo's show is owned by Cheap Channel...Dickey runs Crumbumlus...another right wing operated company that likes to fire people and make their executives very rich. Cumulus operates some of rushbo's biggest affiliates including WABC in New York, WLS in Chicago and KSFO in San Francisco...the company also just debuted a show to compete with rushbo hosted by Mikie Hucklenutz.

This looks like Dickey is looking for the excuse to dump rushbo. This article comfuses Premiere with Cumulus rather than Cheap Channel who took the biggest hit in the boycott. It could mean that rushbo will vanish from some of his most powerful and largest affiliates in the months ahead...stay tuned...

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Response to kpete (Original post)

Tue May 8, 2012, 01:07 PM

20. "things look like they will be back to normal in June"

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Response to progressoid (Reply #20)

Tue May 8, 2012, 01:16 PM

21. Did the advertisers come back?

Why would it be back to normal?

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Response to Arugula Latte (Reply #21)

Tue May 8, 2012, 03:42 PM

23. I believe even MediaMatters has indicated that the boycott

wouldn't get Rush off the radio. I think the only way he could possibly be pulled from the air is if the FCC starts issuing fines, but that won't happen because there is no political will to do that by the powers that be.

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Response to kpete (Original post)

Tue May 8, 2012, 03:43 PM

24. good

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Response to kpete (Original post)

Tue May 8, 2012, 06:22 PM

26. I think they won't

offer Limpy a raise when his contract is up and he will quit. He is doing more harm than good and they are starting to realize it. They know that he is being paid too much now and money is the bottom line . Under the bus Rush.

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Response to kpete (Original post)

Tue May 8, 2012, 10:48 PM

28. Does anyone know if Angie's List is still advertising on Limpballs?

nt

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Response to kpete (Original post)

Tue May 8, 2012, 10:51 PM

29. The guy shoveling Rush's bloviate is named Lew Dickey?

Poetic

Juvenile, but poetic.

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Response to kpete (Original post)

Tue May 8, 2012, 10:53 PM

30. Fuck Rush Limbaugh!

Every chance you get!

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Response to kpete (Original post)

Wed May 9, 2012, 01:45 AM

33. Kicked and recommended.

Thanks for the thread, kpete.

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Response to kpete (Original post)

Wed May 9, 2012, 08:27 AM

34. K & R

and how about a refresher on the boycotts going on? Thanks.

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Response to kpete (Original post)

Wed May 9, 2012, 04:48 PM

35. I hope (S)Cumulus will go bankrupt and sell off all their stations including my local beloved KGO

Cumulus dumbed down KGO into an all-news station on the weekdays and all-talk weekends despite having a sensible news/talk format for weekdays for decades! I hope KGO gets sold soon to a more sensible ownership as Cumulus self-destructs over its clueless business decisions and El Rushbo soon shutting up.

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Response to kpete (Original post)

Wed May 9, 2012, 07:54 PM

36. It's time women know their power and use it. /nt

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Response to kpete (Original post)

Thu May 10, 2012, 06:27 AM

39. Not sure if the inquiry into Rush's activities...

...was rhetorical or not, but either way I feel compelled to share his newest absurd hijinx. He has started a Facebook page called "Rush Babes for America" which the Raw Story decribes as "an outreach effort conceived as a pre-emptive strike against activist organizations trying to have 'The Rush Limbaugh Show' pulled from the air."

On Limbaugh's site he says, "The National Organization for Women has been out there drumming up membership for decades. The Rush Babes for America Facebook page has been up for 24 hours, and we are already close to having more friends (i.e., members) than the NOW gang has." So, if you wanna' annoy that big blob of stupid, "LIKE" The National Organization for Women (NOW) on Facebook.

You can't make this stuff up.

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Response to kpete (Original post)

Thu May 10, 2012, 07:22 AM

40. He is so done.

I'm shocked he's lasted this long.

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Response to kpete (Original post)

Thu May 10, 2012, 01:09 PM

41. Encouragement.

I'll kick for that.

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