Social responsibility essential for Big Food to thrive, experts say
Major food companies are increasingly making big moves aimed at proving their good corporate citizenship to consumers who demand more transparency, responsibility and benevolence from the firms that produce and sell their food, a shift experts say will only accelerate in coming years.
In August alone, the worlds largest food company by revenue, Nestle SA (VTX:NESN), imposed an extensive regime of strict new animal-welfare safeguards on its 7,300 meat, poultry, egg and dairy suppliers, as NPR noted, and the cereal giant Kellogg Co. (NYSE:K) announced plans to require its vast international network of suppliers to permanently reduce their greenhouse-gas emissions, as Reuters pointed out. Earlier, both Wal-Mart Stores Inc. (NYSE:WMT) and the Target Corp. (NYSE:TGT) added extensive new lines of organic products to their stores shelves.
A decade ago, the moves this month would have been perceived as bold examples of forward-looking leadership by two of the worlds best-known food brands. But in 2014 hardly anyone batted an eye, as perceptions of corporate social responsibility have evolved: What was seen as progressive became first de rigueur and then almost commonplace.
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