EXCLUSIVE: 141 Companies Drop Advertising From Rush Limbaugh

[ProSense]

EXCLUSIVE: 141 Companies Drop Advertising From Rush Limbaugh

By Judd Legum

ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisments not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”

The existance of the memo was first reported over the weekend by Radio-info.com, an industry newsletter. Radio-info did not publish the full list of companies. The memo was posted website of the Traffic Directors Guild of America, an association of professionals who distribute paid advertisements to radio stations. The memo was quickly deleted but ThinkProgress obtained a copy from a Google snapshot of the site taken on March 9.

Previously, ThinkProgress has reported that 50 companies requested their advertising be pulled from the Rush Limbaugh show following his sexist attacks on Sandra Fluke. The publication of the memo adds an additional 91 companies to the list of companies that have dropped Limbaugh:

21st Century Insurance • Hotels.com • Rite Aid • Ace Hardware • Honda • Robitussin • Acura • IBM • Sam Adams • Advance Auto Parts • Icy Hot • Sam’s Club • Advil (All products) • Intuit/Small Business • Schiff – Digestive Advantage • Alacer/Emergen-C • Schiff – Mega Red • Allegra (all products) • Johnson & Johnson (All Brands) • Schiff – Move Free • Kohl’s • Schiff – Sustenex • Ally Bank • La Quinta • Scotts Miracle-Gro (all products) • American Express • Lifetime • Autozone • Little Caesars • Sony • Boston Beer • Lowe’s • State Farm • British Petroleum • Luxottica • Staples • Bullfrog Sunblock • Macy’s • Sterling/Kay Jared Jewelers • Caltrate • MasterCard • Subway • Centrum • McDonalds • Takeda Uloric • Chapstick • Midas • The Home Depot • Clorox (Pinesol/Homecare) • Napa Auto Parts • ThermaCare • Cortizone • National Realtor • Toyota • DeVry • NBC-TV • Discover Card • Office Depot • Twinings of London • Domino’s Pizza • Office Max • Tyson/Wright Brand Bacon • Exxon/Exxon Mobil • One Main Financial • Unisom • Farmers Insurance • United Healthcare • Ford • Orkin • U.S. Army • Outback • U. S. Postal Service • General Motors (All products -GM Certified Service • Chevy • Onstar • Cadillac • etc) • Preparation H • Visa • Gold Bond (all products • ProNutrients (all products) • Walgreens • Grainger • Progressive Insurance • Wal-Mart • Green Mountain Coffee • Prudential • Wells Fargo • Hallmark • Radio Shack • Wrigley • H&R Block • Rent-A-Center • Yahoo!

You can view a copy of the memo below:

- more -

http://thinkprogress.org/media/2012/03/12/442673/141-companies-advertisng-rush-limbaugh/

[louis-t]

1. I've been trying to send a thank you note to Carbonite.

Their email doesn't seem to work. I wanted to send it at the same time I signed up for their service.

[Control-Z]

16. I thought about doing the same.

Be sure and make an OP when you finally get through and let us know how it goes.

[Tveil]

23. Carbonite and many others still adverstise on the other right hate stations

Corporations have no morality and did this only for their bottom line.

[louis-t]

47. Went through this time. [email protected]

I'll post their response.

[freshwest]

2. Thanks for the update.

[exboyfil]

3. Anheuser Busch, Tax Resolution, and Leer Capital

Along with Car Doctor (on that radio station) on commercial spots. Rush has a guest host today.

[nadinbrzezinski]

4. Rush...enjoy retirement

It's pretty much over.

[dixiegrrrrl]

40. Rush has a big fat contract.

Even if he walks away today, he will still be paid millions.

But, he WILL be silent.

[KharmaTrain]

60. Not Necessarily The Case...

Premiere and Clear Channel may part company with rushbo and he'll lose his big money gig but there will be radio stations dying to carry his bile. Right wing syndicators like Salem would take on rushbo in a religious heartbeat. He could also pop up on the thousands of religious "non-profit" stations that silently pollute our FM dials. The hope is that he'll be on lesser stations and his noise will fade along with the rest of the antiquated AM dial...

[truebrit71]

5. I just can't stop smiling.

[opihimoimoi]

6. Social evolutionary end to an evil footenote in American History....he is done for...

[BlancheSplanchnik]

7. YES!

[hifiguy]

8. The Bloated Sack has been holed

beneath the water line. Repeatedly.

[Vincardog]

9. THAT is a jumbo order of French fries. I am glad to finally see it.

[zappaman]

10. The great part is how he dug himself deeper and deeper

He really thought he was indestructible.

[Botany]

11. 2 things .... just my thoughts

1) I think many companies have been looking for a reason to dump Rush for
a long time now.

b) Rush's audience size might be much smaller than what he has been saying for years
and that Rush's negative numbers from women must have scared off many sponsors.
Women control a huge % of the nation's economy and purchase decisions and even
after the "Ms. Fluke Problem" Rush has continued to attack women by calling them
babe or going after an author* calling her "an over educated single white women."



* Tracie McMillan .... American Way of Eating

[indykatie1955]

13. I Believe Mainstream Republicans (few that there are) Are happy About Developments

Rush has helped pulled the repub party so far to the right that they are now seen as unacceptable by more and more people who don't agree with the extreme right wing views he espouses. I find it interesting that while repubs won't condemn him for his actions only a hand full have come to his defense. He is a monster and I think many are happy to see him fall much like Rupert Murdoch. Rush, like Murdoch will lose much of his grip on republicans who will have less reason to fear him in his weakened state. Rush may have a large audience (mostly male) but I wonder whether many even have the financial means to be an audience worth pursuing by many of the companies who advertise on his show. I doubt the 15 million audience number that I have seen printed.

[Aerows]

12. I particularly enjoy

That he's taking the rest of the right wing talk radio assholes with him off the cliff.

All they ever did was parrot him anyway.

Now all they have to talk about is the price of gas since the economy is recovering and the jobs report was positive. The price of gas is likely being manipulated by the Koch brothers who see their reign of conservative terror being crushed by Rush getting his fat behind handed to him. If they think they can win on the price of gasoline, they have misread the political climate more than they even realized.

Unlikable candidates that have alienated just about everyone, an improving economy, and their de facto mouthpiece getting absolutely destroyed has to hurt.

[rainbow4321]

14. I see the US Army is listed as not wanting to advertise during his show

Now get his ass OFF of Armed Services radio

[madokie]

28. You know if he would have tried his bullshit during the VN war

I'm sure there would have been a revolt by the troops there. I know I would have. I don't like hate in any way shape or form and that is all rushbo is, hate. Well to be honest there is much more to him than just hate but for me hate will do it.
Take his lying fat ass off Arm Forces Radio and do it now

[Kingofalldems]

15. Wow, but according to one poster today

this Limbaugh thing is fading away.
I guess not.

[Aerows]

17. Yeah, one right winger

and one other poster that out of 2 posts since he's been on DU were encouraging people to leave Limbaugh alone. The right is running scared that their mouth piece has gotten his ass handed to him.

[Arugula Latte]

18. So that means 17,859 must be left

because 18,000 - 141 = 17,859.

[workinclasszero]

19. This is so wonderful! Are we seeing the death of right wing hate radio?

Man it seems like a dream. For at least half of my life there was no such thing as hate radio. You didn't have anti american traitors broadcasting 24/7 pitting one group of Americans against another and praying for the failure of the country.

If pigboy and his bastard children really go down for good it will be one of the biggest political triumphs of good in my lifetime!

[Robeysays]

22. it's almost sureal. never thought he would go down.

i always figured he would get removed(via crane) because the only way he'd leave is if he died of a heart attack on air.

[workinclasszero]

25. Pigboy = dead man waddling! LOL

That slimeball doesn't have a heart anyway,

He was brought down by the cesspool under his bulbous nose!

[calimary]

36. He's not gone yet. We still have a lot of work to do.

I wanna make sure EVERYBODY sees this thread:

http://www.democraticunderground.com/1002374653

How to fight back at the local radio, with insights from a former radio person. As one of those, myself, I can vouch for the good ideas in it. I have personally personally witnessed how effective these strategies can be.

And here's a link to register a complaint to Armed Forces Radio:

http://www.dma.mil/dma_contact.html

certainot
6. and here are links to 76 universities that broadcast sports on 170 limbaugh stations

http://sites.google.com/site/universitiesforrushlimbaugh/

and another petition:
Chancellor of the University of North Carolina: Tell Tar Heel Sports Network affiliates to drop Rush Limbaugh

http://www.change.org/petitions/chancellor-of-the-university-of-north-carolina-tell-tar-heel-sports-network-affiliates-to-drop-rush-limbaugh

[gateley]

51. Thanks -- and keep posting it on EVERY Limbaugh thread!

It makes my heart heart to think about these men and women in god-awful war situations hearing how much our President hates them and doesn't care.

[calimary]

61. I fully intend to. As many as I can find.

I have wanted to see this bastard yanked off the air FOR YEARS.

I'm all for free speech. But free hate speech is another matter entirely.

[IGoToDU]

55. I REALLY wanna file my complaint w the FCC.

I need the dates and times of his attacks to complete their form though! Can you help?

[calimary]

62. Found a good resource, and an extensive one.

Here might be a good starting place - at least for this one set of rants and insults and outrages, on the heels of the original "sluts" and "prostitutes" excrement, dated March first, referring to the day before, including the offending passage quoted in full:

http://mediamatters.org/blog/201203010005

And outright SLANDER, too:

Slander Definition
slanderdefinition.com/
Libel vs Slander. As we outlined above, slander deals with spoken defamation. Libel, on the other hand, deals with written defamation.

The first link at the top here is from Page 4 of a directory of limbaugh's verbal vomit - against Sandra Fluke and, for that matter, everybody else he's trashed along the way, before and since. You kinda have to sort through. But if you start here and work your way forward through Pages 3, 2, and 1, you can select any number of the ones that apply directly to this particular outrage.

http://mediamatters.org/search/tag/rush_limbaugh?page=4

We HAVE to take this pig off the air. He is damaging the national psyche and giving cover and validation to racists, sexists, haters-of-all-kinds, and bullies everywhere.

I'll keep my eyes peeled for other research material that will help. Meantime, if it were me, I'd start here.

THANK YOU for your activism and for giving a damn about bringing this outrage to an END!!!!

[Tarheel_Dem]

20. K&R

[Major Hogwash]

21. British Petroleum!?!

"You know folks, that's what's wrong with these liberals. They drag you down into their cesspool, arguing non-stop, talking a mile a minute, yak, yak, yak, and I have to say, it isn't pretty. It's just part and parcel of the bigger problem we have here in America. Democrats like women. Okay, there it is, I said it. Democrats will go out of their way to protect women like nothing you have ever seen, nothing you can imagine. Democrats, especially so-called progressives, actually they are nothing more than socialized communist wingnuts like Dennis Kucinich, love to protect women in this country. They love it, take my word for it. They have nothing better to do than to sit around all day and write legislation to protect women and their rights. Their rights. That's what liberals like Peter DeFazio say all the time. Oh sure, Nancy Pelosi says that all of the time, too, but what else do you expect her to say? She's a woman, at least that's what I have been told. And so you would expect her to stand up for women. But, folks, listen to me, because this is not going to end. That's right, there's no end to the Democratic protection they want to provide for women's rights. No end in sight. The sky's the limit. They think, and I believe, and I truly believe this, it is because they don't have anything better to do, than writing laws protecting the rights of women. They think, and many of them believe, they truly believe, that this will be a popular issue during an election year. And make no mistake, this is an election year. That's why you won't hear Mitt Romney, Rick Santorum, Newt Gingrich, or Ron Paul say anything good about women. Not like President Obama, who apparently has Sandra Fluke on speed dial. I wonder what Michelle Obama thinks about that. But, that's another issue, whether or not Obama even cares about this issue is not important. What is important, and you had better get out your pens and pencils and jot this down, Democrats think women need protection to keep the rights they already have. They can vote. That's what I have been told, and some do, I'm sure. But, liberals, especially men like Harry Reid, think that's not enough. No, that's not good enough, they say, women should be able to do more than vote, they should be able to run for Congress, or become heads of corporations. That's the kind of thinking these people have. They believe it, they live for it every day. That is the type of thinking that comes from hanging out with people like Sal Alinsky. Or reading books written by other communists. And it doesn't end there. Folks, now there is no end in sight because as we all witnessed, just 3 short years ago, Hillary Clinton even ran for President! And I remember thinking when I saw that announcement, well, we might as well start dispensing the tampons in kindergarten classes all across the nation right now. Because there is going to be some little girl, some young girl living in Alabama, or some liberal state like California. And she's going to see Hillary do that, and she's going to start thinking that even she has a chance of becoming the President of the United States. I'm not kidding. This is part and parcel of the problem the Democrats have caused for America. And they're not done yet. You can bet your house on it."

[LittleGirl]

31. Is that a direct transcription from Rush's show?

Where did you get that? please provide a link. I'd like to post that on some right wing blog. It's so blatantly sexist!

thanks.

[Major Hogwash]

42. Uh, no.

I just know what he has said in the past.

[LittleGirl]

44. rats. I was hoping it was a direct transcription.

thanks for the reply!

[GiveMeFreedom]

24. Some pics to enjoy.

HEY RUSH ...

[MADem]

46. Face of the Republican Party? More like the ASS of the Republican Party! nt

[av8rdave]

26. Lifelock is refusing to drop their ads

I have given them until the 20th, then they go bye bye.

[Digit]

53. Wow, and I thought it was a good company to do business with

Not anymore....

[av8rdave]

56. I had quite the email exchange with their people

I told them I hate ultimatums, but they have until the 20th of the month to drop advertising on Limbaugh's show, or I drop them.

In their last email to me, they included complete instructions on terminating my account.

Guess that's that.

[Julian Englis]

27. David Frum is now explaining why Limbaugh may fail--Mike Huckabee is starting his own show

Last edited Wed Mar 14, 2012, 01:47 AM - Edit history (1)

In the Daily Beast:

Yes, Limbaugh’s tirade against law student Sandra Fluke has been a problem, inspiring more than 30 advertisers to flee his radio program in the past two weeks. But on April 2, Limbaugh will face a more-serious challenge. That’s when the new Mike Huckabee show launches on 100 stations in Limbaugh’s very own noon-to-3 time slot.

Huckabee’s competition threatens Limbaugh not only because Huckabee has already proven himself an attractive and popular TV broadcaster, but also because Huckabee is arriving on the scene at a time when Limbaugh’s business model is crashing around him.

To understand the power of Huckabee’s challenge to Limbaugh, you have to understand the strange economics of talk radio. Most talk-radio programs offer radio stations this deal: we’ll give you three hours of content for free. (Some programs—cough, Glenn, cough, Beck—actually pay radio stations to accept their content.) Those three hours will include 54 minutes of ad time. That ad time is split between the radio station and the show: each gets 27 minutes to sell.

In this world, Limbaugh is unique. He actually charges radio stations for his content: up to $1 million a year in a major market. Plus, he charges the highest ad rates in the business. Those two revenue streams—multiplied by more radio outlets than anybody else in the industry has—have made Limbaugh a very rich man. But those revenue streams always depended on Limbaugh upholding his end of the bargain: delivering the audiences. And on that count, Limbaugh has been notably failing.

More at:

http://www.thedailybeast.com/newsweek/2012/03/11/david-frum-mike-huckabee-brings-on-rush-limbaugh-s-decline.html

[Jack Rabbit]

29. Wow.

KSFO in San Francisco might have to go back to easy listening.

[Brother Buzz]

33. KSFO booted Limbaugh in January

[Jack Rabbit]

34. Hmmmm . . . Do you mean Rush was too far to the right for Attila the Hun?

I thought Attila had been running the station for the last couple of decades.

[Brother Buzz]

38. They booted Melanie Morgan and Michael Savage in the past

Who know what is going on with Bay area radio these days. The big shake-up that happened in January, included the evisceration of KGO, was just unbelievable, and when the smoke cleared, I discover Melanie Morgan was BACK At KSFO.

[totodeinhere]

37. Actually, Limbaugh was moved to KKSF from KSFO.

Limbaugh's syndicator, Premier Radio Network, is owned by Clear Channel which also owns KKSF. Limbaugh's former Bay Area affiliate KSFO is owned by a rival company Cumulus Media. It's not correct to say he was "booted" from the station. His syndicator took him off from KSFO so that he could be on a station owned by the same company.

[LittleGirl]

30. This is EXCELLENT NEWS but

when is that gasbag going to get fired. This is a good beating, but clear channel needs to finish him off once and for all.


FIRE RUSH. NOW.

[jwirr]

32. Wow, some major companies in there. I was surprised at Sams Club and Wall Mart.

[Brooklyn Dame]

58. Sams Club and Walmart have been right wing, anti-women and anti-union...

...so it's rather fitting that they'd be a Limbaugh advertiser.

http://borderlessnewsandviews.com/2012/03/empowering-women/

[jwirr]

59. That I understood - what surprised me is that they dropped him.

[indepat]

35. What the f was any of the 141 companies doing by sponsoring Limpballs in the first place other

than promoting and endorsing Limpball's message of hate, racism, mysogony, homophobia and various other forms of vile invective? Then again, maybe I just don't see the big picture.

[IcyPeas]

39. Preparation H - c'mon there's a joke here somewhere

[grantcart]

41. Here is the reply I got from KFI

As you will see Limbaugh is offerring a non apology apology.

Dear Listener,

KFI is committed to providing its listeners with access to a broad range of
opinion and commentary without condoning or agreeing with the opinions, comments
or attempts at humor expressed by on-air talent. The contraception debate is one
that sparks strong emotion and opinions on both sides of the issue. We respect
the right of Mr. Limbaugh, as well as the rights of those who disagree with him,
to express those opinions.

Please share your comments with the Public Relations department at Premiere
Networks, who will relay them to the Producers of the show. They can be reached
at [email protected] or 818-461-5750. You can also call Mr. Limbaugh
during his show at 1-800-282-2882.

Mr. Limbaugh has released this statement.

"For over 20 years, I have illustrated the absurd with absurdity, three hours a
day, five days a week. In this instance, I chose the wrong words in my analogy
of the situation. I did not mean a personal attack on Ms. Fluke. I think it is
absolutely absurd that during these very serious political times, we are
discussing personal sexual recreational activities before members of Congress. I
personally do not agree that American citizens should pay for these social
activities. What happened to personal responsibility and accountability? Where
do we draw the line? If this is accepted as the norm, what will follow? Will we
be debating if tax payers should pay for new sneakers for all students that are
interested in running to keep fit? In my monologue, I posited that it is not our
business whatsoever to know what is going on in anyone's bedroom nor do I think
it is a topic that should reach a Presidential level. My choice of words was not
the best, and in the attempt to be humorous, I created a national stir. I
sincerely apologize to Ms. Fluke for the insulting word choices."

[WillyT]

43. K & R !!!

:kick:

[MADem]

45. That's just GRAND!!!! nt

[sarcasmo]

48. This is how you take down a tub of goo.

[Uncle Joe]

49. Good for America and in turn good for the world.

Thanks for the thread, ProSense.

[allan01]

50. re:EXCLUSIVE: 141 Companies Drop Advertising From Rush Limbaugh

&feature=related

[Kennah]

52. Hallmark is on the list

Oh, if only they would produce a "Heh Rush. Fuck You!" card series complete with his West Palm Beach radio station address preprinted on the envelope.

[Kablooie]

54. I want to know who still advertises on his show.

Guess the only way to find out is to listen.
Doubt I'll be finding out soon.

[Brooklyn Dame]

57. It's too bad that it's ONLY 141 advertisers!

It's way past time that show was off the air. How long do Americans want to subject themselves to a daily dose of hate? Thankfully, women are waking up and deciding the extremists have crossed the line one time too many.

http://borderlessnewsandviews.com/2012/03/empowering-women/