General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTime magazine designs covers for four markets.-Witness these stunning dichotomies:
Each week, TIME Magazine designs covers for four markets: the U.S., Europe, Asia and the South Pacific. Often, America's cover is quite, well different.
http://www.dailykos.com/story/2011/11/25/1039957/-STUNNING-Comparing-U-S-World-Covers-for-TIME-Magazine
PowerToThePeople
(9,610 posts)RC
(25,592 posts)I used to subscribe to them. I dropped them 10 years ago or so because of the BS they passed off as "news". I didn't want to read their slanted news and propaganda. They were pushing Right-wing views even then.
PowerToThePeople
(9,610 posts)It doesn't surprise me. They are pretty mainstream. Heck, after NPR went pro-war in the early 2000s I gave up on most US media. Amy Goodman, Local Indy radio station, and foreign news sources is about it . I still glance at main stream stuff, but only to educate myself on the propaganda being fed to the general population.
East Coast Pirate
(775 posts)"We tell the truth as we see it," Mr. Luce once explained when his magazines took sides on controversies. And he was accustomed to urge his editors to make a judgment. He believed that objectivity was impossible. "Show me a man who claims he is objective," he told an interviewer, "and I'll show you a man with illusions."
To a remarkable extent during the peak of his total involvement with his magazines--Time, Fortune, Life and Sports Illustrated--the judgments and opinions that were printed reflected the focus of Mr. Luce's own views--and these encompassed virtually every facet of human endeavor.
He was a stanch Republican, a defender of big business and free enterprise, a foe of big labor, a steadfast supporter of Chiang Kai-shek, an advocate of aggressive opposition to world Communism. He was also an Anglophile, but he believed that "the 20th century must be to a significant degree the American century."
midnight
(26,624 posts)magazine wrote a piece saying the amount of money and life was not doable... But this was so long ago....
AlbertCat
(17,505 posts)I stopped getting TIME some time in the '90's I think.... when the cover was SUPERMAN IS 50!
That...with the whole world of news to choose from, is the cover story? And I think some Superman thing was coming on TV or in theatres or something, so it was also a huge advertisement for Time/Warner.
Meh.... good riddance.
RevStPatrick
(2,208 posts)What, are you kidding?
Time practically invented the team.
Time founder Henry "Luce envisaged that the United States would achieve world hegemony, and in 1941 he declared the 20th century would be the 'American Century.'"
http://en.wikipedia.org/wiki/Henry_Luce
Sivafae
(480 posts)RevStPatrick
(2,208 posts)...the New American Century:
http://www.newamericancentury.org/
Warpy
(111,339 posts)who think it's their right to enjoy life without thinking of what their brethren overseas are going through. Sadly, the magazine editors are partly right about that.
It's the same reason US televised news has gone to tabloid/entertainment pap with no news of what is actually going on with 98% of the American people or what issues are affecting them and little news of what's going on overseas beyond a warning for graphic footage that isn't.
It's all about sales/ratings.
bunnies
(15,859 posts)I wonder.
HangOnKids
(4,291 posts)Don't travel much bunnies?
Never been anywhere, really.
HangOnKids
(4,291 posts)Mag coverage reflects covers, different covers different stories.
bunnies
(15,859 posts)Looks like something I'd actually buy vs what they sell here now. It says a lot about the country that Time needs to dumb it down in order to sell it here. They should at least give us the option.
CBGLuthier
(12,723 posts)but this is the same thing I saw a few years ago. I would like to see some more recent examples to see if the trend continues. I imagine it does.
BlueJazz
(25,348 posts)CJCRANE
(18,184 posts)Baitball Blogger
(46,758 posts)Right there.
Scuba
(53,475 posts)enlightenment
(8,830 posts)It appears that while there still are differences, there are more similarities - and more of an actual focus on location specific news.
http://search.time.com/results.html?N=46&Ns=p_date_range|1
Scuba
(53,475 posts)Ooops, sorry. Thanks for the gentle correction.
enlightenment
(8,830 posts)is because I keep checking . . . CRS is my new monogram, I'm afraid!
It is fascinating - the covers, not the CRS - and really makes you think about how news is presented.
midnight
(26,624 posts)donheld
(21,311 posts)CJCRANE
(18,184 posts)and "Why Gitmo will never close" were deemed inappropriate for the American audience.
enlightenment
(8,830 posts)I believe I said that.
I'm not trying to suggest that Time is reformed - simply that based on more current issues, there seems to be some effort at consistency across regions.
CrispyQ
(36,516 posts)I fear the answer.
hobbit709
(41,694 posts)Response to midnight (Original post)
ieoeja This message was self-deleted by its author.
Blue_Tires
(55,445 posts)I was absolutely shocked to see the difference between the CNN networks...If people even had a CLUE on how many light years ahead it is of the domestic channel, there would be an FCC investigation on why the domestic one is so shitty, and why the International isn't offered through cable providers...
One day we also need a discussion on how much better the food is abroad, too (from the same company)
AZ Progressive
(3,411 posts)G_j
(40,370 posts)care about, or want to know about the rest of the planet.
CJCRANE
(18,184 posts)showing history in the making.
The American edition looks like pap.
Jenoch
(7,720 posts)Hekate
(90,793 posts)I quit TIME in disgust for several years, but missed it. My latest subscription is about to expire... and I'm going to let it.
If it's any kind of intellectual nourishment you want, your brain may die of anorexia from reading TIME these days.
SCVDem
(5,103 posts)We can't handle the truth.
live love laugh
(13,129 posts)what they want to tell us.
KittyWampus
(55,894 posts)live love laugh
(13,129 posts)Posteritatis
(18,807 posts)leftstreet
(36,112 posts)I mean, I really don't know. Does anyone other than a Doc's office buy these things?
With such huge parent megacorps controlling the media they can use magazines and tv programs as propaganda wings without needing to consider sales.
Demeter
(85,373 posts)We won't let you even get a sniff of it.
RC
(25,592 posts)That would not be good for them.
Demeter
(85,373 posts)spanone
(135,874 posts)AZ Progressive
(3,411 posts)Fla Dem
(23,745 posts)Not saying this is not still going on, just that the information is a tad dated. The author also notes that the topics shown on the international covers are included in the US versions. I would guess some of the more dynamic marketing technique to the international market is because most of their sales there are from newstands, while the US market is more subscription based with less need for a dynamic cover.
Swede Atlanta
(3,596 posts)based on the target market..you see that if you look at CNN US version versus one of their other versions but....
generally the content is comparable. Here it appears the entire focus is totally different.
In each instance where the international versions appear to be taking on an important issue such as the violence in Egypt, Germany's position in the global economy, etc. they offer applesauce to the American audience.
The question I have is....is this because they know the American audience is not smart enough to read and understand articles on important and serious issues or is it because they are part of the white-washing conspiracy in American media today?
Spitfire of ATJ
(32,723 posts)The Ford "Ka" isn't even available in the US and this UK commercial would cause total outrage here.
(Even though it's fake)
BTW: the 1.3 Duratorq version gets 3.7 litres per 100 kilometres which is 76 MPG on the freeway.
mindwalker_i
(4,407 posts)Link Speed
(650 posts)dumbass Americans.
The vast majority of the US does not give a flying fick about Egypt (or the rest of the world, for that matter - except maybe for the Windsor spawn).
limpyhobbler
(8,244 posts)The US government has been providing the physical force to hold the global capitalist system in place. Actual information could cause democracy to happen in the US. People might decide they don't like the role their government has been playing, and could try to change it.
onethatcares
(16,185 posts)I'm really, really interested in the way household chores are divided in married households
MADem
(135,425 posts)several things: first, buy Newsweek and Time every week; get to the international news shop early, develop a relationship with the owner so he will save stuff for you; second, buy the International Herald Tribune daily; third, buy a local paper (if you're lousy at the lingo, buy the English language version), and last but not least, listen to the BBC world service either over the air or via shortwave. If you had tv, you could tune in the television news as well, but that was often hit or miss.
The Newsweek (RIP) and TIME covers were always very different in other parts of the world; the coverage was, too.
The bottom line isn't especially nefarious--TIME, in USA, competes with PEOPLE and US and gossip-magazines; in other parts of the world, it competes with policy and political magazines in both English and the Native Language of the Locale and is geared towards an audience that reads and writes quite fluently in English--that's usually a small percentage of the total population in many countries (even though some might have "conversational" skills). The fact that it has pictures makes it much nicer for the English As A Second Language reader. Also, "Mommy" type stories don't sell well in either Asia or the Middle East, not in a magazine that is popular in business venues.
A picture of Qaddafi on a US edition in a supermarket isn't going to push someone trying to choose between that publication and another, say PEOPLE, touting Suri Cruise. However, that "family oriented" or "health" story might do the trick.
Different markets, different customer bases, different approaches.