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Tue Feb 19, 2013, 06:25 PM

Will THIS sink Facebook, do ya think????

Dreaded Auto-Play Video Ads Could Be Coming To Facebook, VP Confirms

TV commercials that automatically play could soon hit Facebook’s news feed.
This week Facebook VP of Business David Fischer admitted auto-play video ads might be distracting,
but said “I believe there are ways we could do it.”
Fischer said during his Stanford Future Of Media Conference keynote that he admired YouTube’s video ads.
But auto-play video spots could be flashy and annoying in the quiet news feed.

At Wednesday’s Future Of Media Keynote with Fischer, Fortune magazine’s senior editor at large Adam Lashinsky opened the conversation about video ads saying Wall Street is clamoring for them.
Fischer explained they already exist in one form. Businesses can post videos from their Page and then pay to show them to more people, though those have to be clicked to play. He noted that businesses constantly ask for more attention-grabbing video ad units closer to a home page takeover than a simple news feed story.

http://techcrunch.com/2013/02/15/facebook-video-ads/

37 replies, 2413 views

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Arrow 37 replies Author Time Post
Reply Will THIS sink Facebook, do ya think???? (Original post)
dixiegrrrrl Feb 2013 OP
jberryhill Feb 2013 #1
dlwickham Feb 2013 #3
Auggie Feb 2013 #4
hatrack Feb 2013 #36
DonViejo Feb 2013 #6
Occulus Feb 2013 #10
dixiegrrrrl Feb 2013 #11
Occulus Feb 2013 #13
enlightenment Feb 2013 #32
WinkyDink Feb 2013 #20
dixiegrrrrl Feb 2013 #22
pipi_k Feb 2013 #27
Ed Suspicious Feb 2013 #26
jberryhill Feb 2013 #34
Angry Dragon Feb 2013 #2
JeffHead Feb 2013 #5
Berlum Feb 2013 #7
Angry Dragon Feb 2013 #8
Brickbat Feb 2013 #9
RevStPatrick Feb 2013 #12
Posteritatis Feb 2013 #14
lastlib Feb 2013 #15
dixiegrrrrl Feb 2013 #16
customerserviceguy Feb 2013 #17
dixiegrrrrl Feb 2013 #23
pipi_k Feb 2013 #31
AsahinaKimi Feb 2013 #18
Bosonic Feb 2013 #37
Old Codger Feb 2013 #19
Initech Feb 2013 #21
JPZenger Feb 2013 #24
leveymg Feb 2013 #29
dmallind Feb 2013 #30
KurtNYC Feb 2013 #25
leveymg Feb 2013 #28
Capt. Obvious Feb 2013 #33
OldDem2012 Feb 2013 #35

Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:27 PM

1. Because TV commercials sank TV?


Because ads on race cars killed NASCAR?

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Response to jberryhill (Reply #1)

Tue Feb 19, 2013, 06:29 PM

3. and ads on soccer jerseys

and let's not forget ads on stadium walls, etc

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Response to jberryhill (Reply #1)

Tue Feb 19, 2013, 06:30 PM

4. I think commercials ARE sinking TV

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Response to Auggie (Reply #4)

Wed Feb 20, 2013, 01:15 PM

36. They sank movies for me - for the most part, I actively avoid big multi-plexes because of ads

I damn well didn't pay $10 to watch another Goddamned commercial or six.

Set aside laser pointers and cell phones and all the rest, unless it's something I'm just DYING to see, I just won't go there anymore.

Some of the art house places are still ad-free, but even there, the creep is beginning.

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Response to jberryhill (Reply #1)

Tue Feb 19, 2013, 06:31 PM

6. or YouTube. nt

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Response to jberryhill (Reply #1)

Tue Feb 19, 2013, 06:33 PM

10. Because those are JUST LIKE FACEBOOK



Do you have any idea how many time I've hit the 'back' button in my browser and turned to another source without ever going back because of autoplay video advertising? I do it every single time, without exception. I never, ever go back to the websites that do it. What's worse are the sites that do it and redirect back to them when you try to back out. Those get actively blocked with a swiftness that is almost gleefully malicious.

My Facebook account will get deleted if they do this. It's a dealbreaker.

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Response to Occulus (Reply #10)

Tue Feb 19, 2013, 06:38 PM

11. do you get Facebook news streaming on your mobile phone?

THAT will piss off anyone who has to pay for that extra data.

And I am totally with you about ads.

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Response to dixiegrrrrl (Reply #11)

Tue Feb 19, 2013, 06:46 PM

13. I have an unlimited plan for that and other things

Truly unlimited data is expensive, but worth the price for the amount of surfing I do on the thing.

Of course, I rarely have access to a 4G connection, so the 3G use is murder on my battery compared to the same use rate on, say, an iPhone. Android is a far superior system than iOS, for a great many reasons, but it's hell on the battery. That could also be because Android phones have a much larger screen than any iPhone, and support actual, true HD resolutions...

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Response to Occulus (Reply #10)

Wed Feb 20, 2013, 10:54 AM

32. 100% agreement.

Take away my control of how I view the page and I simply won't view the page at all - and if you try to lock me into a loop with redirects, I will get hostile about it.

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Response to jberryhill (Reply #1)

Tue Feb 19, 2013, 08:35 PM

20. Do you watch anything on YouTube? Those ads are EXTREMELY annoying.

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Response to WinkyDink (Reply #20)

Wed Feb 20, 2013, 10:26 AM

22. I did not even know YouTube has ads...

but I use Ad Block on my Firefox browser, so there are probably more ads out there than I ever thought there were.

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Response to dixiegrrrrl (Reply #22)

Wed Feb 20, 2013, 10:44 AM

27. I use it too

Firefox, I mean.

I still get those annoying You Tube ads

And sometimes I get some particularly sneaky popup ads even though I've blocked popups.

That was with the old Firefox, though. I just updated to Firefox 9.0, so we'll see if it still happens.

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Response to WinkyDink (Reply #20)

Wed Feb 20, 2013, 10:41 AM

26. Extremely annoying! God I hate them. nt

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Response to WinkyDink (Reply #20)

Wed Feb 20, 2013, 01:09 PM

34. They sure are


But on the assumption that Google is not supposed to supply a gazillion exabytes worth of streaming video to everyone on the planet for free, because running the system isn't free to them, how should it work?

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:29 PM

2. Facebook should die

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:30 PM

5. Auto play ads are the MOST annoying thing on the internet!

Good thing I don't do the facebook thing.

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:31 PM

7. Ptooooey

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:32 PM

8. They should sell ads on military aircraft, aircraft carriers, submarines(for those under sea cities)

to help pay for the military

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:32 PM

9. Wall Street wants them?

Well then!

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:41 PM

12. Nope.

 

What will kill Facebook will be when someone comes along with a better way of doing social media.
Just like the way Facebook killed MySpace.
It'll happen suddenly, nobody will see it coming.
And it won't be that much longer.
Another year or two...

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:46 PM

14. It hasn't sunk any other sites infested by them

Blocking them is trivial, at least. Ugh.

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 06:46 PM

15. They're paying their executives gazillions of $$ for THIS SHIT??!?!?!???

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Response to lastlib (Reply #15)

Tue Feb 19, 2013, 06:49 PM

16. And Facebook pays NO income tax, in fact gets a 429 Million $ refund.

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 07:38 PM

17. What will completely sink Facebook

is charging for membership to a site that already sells your information to advertisers. The next FB won't be far behind.

As long as it's nominally "free", you will have people that visit and use it.

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Response to customerserviceguy (Reply #17)

Wed Feb 20, 2013, 10:28 AM

23. do they charge membrship now?

I had heard something about fees, don't remember what.

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Response to dixiegrrrrl (Reply #23)

Wed Feb 20, 2013, 10:48 AM

31. Not yet

but every few months someone posts an outrage filled rant about FB charging membership fees.

I've been using FB since 2009 and I can't tell you how many times I've seen that happen.

It's crazy because the same people keep posting the same shit, without even checking Snopes.com or HoaxSlayer or one of those first.

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 07:57 PM

18. yet another reason

Glad I don't have FB. Not sure they could do that on Twitter, its totally different.

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Response to AsahinaKimi (Reply #18)

Thu Feb 21, 2013, 11:03 AM

37. Twitter starts integrating advertising software

The ads application programming interface, or API, would allow advertisers to connect their existing ad management software to their Twitter account to automate ads on the micro-messaging platform.

Twitter said that it would begin by integrating with ad software by Adobe Systems, Salesforce, Hootsuite, SHIFT and TBG Global.

"With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale," Twitter product manager April Underwood wrote in a blog post.

Under pressure to show growing revenues, Twitter in recent years has ramped up its ad-serving capabilities while building a sales staff to woo corporate marketers. The firm said last year it would allow marketers to target Twitter users based on a profile of their perceived interests and by location.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/9884990/Twitter-starts-integrating-advertising-software.html

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 08:33 PM

19. The More I Hear

About what is going on there the happier I am that I dropped off and out of there....

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Response to dixiegrrrrl (Original post)

Tue Feb 19, 2013, 08:56 PM

21. I go out of my way to avoid ads as much as possible.

Firefox + Ad Block eliminates 90% of internet ads. If Wall St. is clamoring for something it's a sheer sign to avoid it.

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Response to dixiegrrrrl (Original post)

Wed Feb 20, 2013, 10:28 AM

24. It is easy to set your computer to avoid autoplay

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Response to JPZenger (Reply #24)

Wed Feb 20, 2013, 10:46 AM

29. How so?

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Response to JPZenger (Reply #24)

Wed Feb 20, 2013, 10:46 AM

30. In some ways yes

Assuming you are familiar with, for example, Firefox add-ons which is less universal than you may think. However it depends how they are set up. The annoying videos at, say, nfl.com that play a few seconds after opening the page will not start, but youtube doesn't work like that - they embed the ad in the video you want to play - making you sit through it to get to content. Other than a few foreign tv shows I'm not much of a youtube consumer personally, but that's the way to place video ads. Embed them not just before videos but before the Zynga games or photo albums or what ever other content FB thinks you want to open.

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Response to dixiegrrrrl (Original post)

Wed Feb 20, 2013, 10:37 AM

25. What would sink FB is a better social media platform

one which lets the user more effectively separate family, work and social contacts.

It will be the entity which falls next in this progression: AOL ----> MySpace ----> FaceBook ----> ___________

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Response to dixiegrrrrl (Original post)

Wed Feb 20, 2013, 10:45 AM

28. More revenue so Facebook can pay taxes next year. Come on, do your part for poor Zuckerberg

It's your civic duty. What, did you think it was really free?

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Response to dixiegrrrrl (Original post)

Wed Feb 20, 2013, 11:09 AM

33. No

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Response to dixiegrrrrl (Original post)

Wed Feb 20, 2013, 01:12 PM

35. Greed is definitely sinking FB....this is NOT going to help them. nt.

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