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NNadir

(33,621 posts)
Sat Mar 30, 2024, 11:43 AM Mar 30

Talking About My Generation.

With the atmosphere collapsing under the rule of fear and ignorance coupled with unholy dollops of wishful thinking and faith based nonsense, I'm out of things to say here, but that aside, I couldn't resist noting this book commentary from Publisher's Weekly across which I stumbled this morning:

Triumph of the Yuppies: America, the Eighties, and the Creation of an Unequal Nation

Tom McGrath. Grand Central, $32 (336p) ISBN 978-1-5387-2599-3
Vaulting ambition, passionate consumerism, and a business culture that threw workers under the bus are among the achievements of the yuppie generation, according to this penetrating study. Journalist McGrath (MTV) charts the trajectory of the “young urban professional” cohort who protested in the 1960s, “found themselves” in the ’70s, and went to Wall Street in the ’80s. Their impact, he notes, was far-reaching: they gentrified America’s cities with chic restaurants and shops, driving up rents; fetishized luxury brands and artisanal foods like Cuisinart, BMW, and Perrier; forged a self-congratulatory concept of success by flaunting their advanced degrees and endless work hours; and embraced Ronald Reagan’s vision of unfettered corporate capitalism. McGrath hangs his analysis around portraits of colorful personalities like Jerry Rubin, a former lefty radical who started a company that hosted business-networking parties, and barbed accounts of the yuppies’ oft-satirized quirks, from their dreary jargon to their reflexive crassness (“I’ve got a fast-track career.... And now I need a faster-track relationship,” he quotes one saying as he dumped his wife for a coworker). He also reckons the cost of the yuppie-administered 1980s economy with haunting profiles of rust belt towns like Youngstown, Ohio, that lost millions of manufacturing jobs. It’s a beguiling look at an era that inaugurated an ever-widening rift between a self-satisfied elite and a resentful working class. (June)


Sounds about right to me...

Apologies to the two surviving old men in The Who who sang "I hope I die before I get old..." but didn't.
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