Al Gore: What Keith Olbermann Will Do for Current TV

[NYCGirl]

Al Gore has been all over the trade publications today. Nice to see.

http://www.thewrap.com/television/column-post/al-gore-qa-what-keith-olbermann-will-do-current-24576

How will the network grow with Olbermann? How do you see him increasing your viewership, the way he did at MSNBC?
Well, he's a unique talent and he has a magnetic personaltiy and people form a relationship with him because they know that he is brilliant, they know he is speaking from his heart, they know he has passionate beliefs. He cares about them a lot. And he marries that to his formidable intelligence. And I think people appreciate his authenticity and where he's coming from. They know he's for real.

I think it's no more complicated than that. In television ... there's a kind of an X factor that some people have and some people don't. And whatever label you put on that he has it in spades. And his audience follows him passionately. That's pretty unique.

Do you think he'll create a groundswell of people asking their cable providers to make Current available to them?
It's already started. Spontaneously ... Starting yesterday with the announcement, absolutely. You can look on Twitter and find it. It's not something that -- it began spontaneously.

Do you have any sense of the number of people who are reaching out to cable providers or cable providers that are reaching out to you?
This is a spontaneous thing that's just emerging on its own. It's a self-organized group and that's the best kind to have.

MORE AT LINK

[NYCGirl]

1. kick