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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:10 PM
Original message
Chrysler: "Because when it comes to luxury, it's as much about where it's from as who it's for"
Edited on Sun Feb-06-11 09:34 PM by whatchamacallit
OMG Watch this fucking shit!: http://www.youtube.com/user/chrysler /

Edit- Maybe I'm nuts, but the message I got was: "Hey all you poor working Motor City stiffs, even though you'll never afford this, be proud of what your toil made for those who can! Yay!" More corporate "little people make this a great country (for the rich), we're all in this together" bullshit. :crazy:
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:11 PM
Response to Original message
1. Melikes
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:13 PM
Response to Reply #1
3. Corporate America has lost it's fucking mind (nt)
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:13 PM
Response to Reply #3
4. I'm missing the evil undertones I think
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The Wielding Truth Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:24 PM
Response to Reply #3
17. Pride in where it's made. Love that!
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OhioChick Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:13 PM
Response to Original message
2. Best commercial yet
:thumbsup:
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:14 PM
Response to Reply #2
6. Best meaning worst?
:wtf:
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fishwax Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:16 PM
Response to Reply #6
10. what about it makes it the worst?
I'm interested to hear your reasons, since most response to the advertisement seems positive.
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OhioChick Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:19 PM
Response to Reply #6
13. Why would you say "worst?"
:wtf:
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wtmusic Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:14 PM
Response to Original message
5. Everyone has a price, including Eminem. nt
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:46 PM
Response to Reply #5
36. His "price" was doing something for his home town of Detroit.
Guess you missed that.
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Codeine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:58 PM
Response to Reply #5
101. He's from Detroit.
As much as I'm bugged by the little fucker he understands something you don't.
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wtmusic Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:23 AM
Response to Reply #101
148. I realize that.
And you think he did it for free?
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Dappleganger Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:14 PM
Response to Original message
7. Wow. Makes me wanna go outside and give my old T&C minivan
a big kiss. :)
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:16 PM
Response to Reply #7
9. I went out and gave my American-built Ram a big hug
:)
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Dappleganger Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:17 PM
Response to Reply #9
12. Love those beasts...
if I had some money we'd get a new one. This car is right at 10 years old and has served us so well. How old is yours?
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:26 PM
Response to Reply #12
18. She's at ten years herself
Built in St Louis in 2001. Owned her since November '09.
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:14 PM
Response to Original message
8. That's a great commercial! n/t
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FLAprogressive Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:17 PM
Response to Original message
11. I liked that ad. Good that they featured the UAW built Chrysler 200.
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Gidney N Cloyd Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:20 PM
Response to Original message
14. Like it.
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kas125 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:22 PM
Response to Original message
15. What's wrong with it? It's the best commercial they've
shown all night!
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ChoralScholar Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:23 PM
Response to Original message
16. We've been a Chrysler family for a long time...
We had an 87 Plymouth Voyager when we got married
Bought a 98 Plymouth Voyager when I went back to finish my undergrad
Bought a 05 Chrysler Town and Country when we took a trip to Myrtle Beach back in 07
Bought a 06 Chrysler Pacifica when we moved to Central Arkansas.

We love our Chryslers - it just seems to fit us for some reason.
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:27 PM
Response to Original message
19. It's hard to express how much I loved that commercial.
The familiar sights, the message...my city cast in a positive light.

Makes me a bit weepy to be honest.
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msanthrope Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:29 PM
Response to Reply #19
21. As I said in the other thread, a very good commercial.
It was nice to see such good sights.
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:43 PM
Response to Reply #19
32. Maybe sweat shops and coal mines should take that feel-good approach to advertising (nt)
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:45 PM
Response to Reply #32
34. Comparing Chrysler to a sweatshop? Seriously?
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:47 PM
Response to Reply #32
37. Yeah, except the 200 is union-made.
Making the sweat shop and coal mine comparison inappropriate.

And the automotive industry does support hundreds of thousands of people in that region.
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:47 PM
Response to Reply #32
40. You're wearing the tinfoil hat, right?
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sufrommich Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:25 PM
Response to Reply #32
74. You know what ? I think I speak for all Michiganders when I offer
you this big 'ol Fuck You.
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:34 PM
Response to Reply #74
79. WTF?
Edited on Sun Feb-06-11 10:34 PM by whatchamacallit
Does Chrysler Corp = Michiganders? Misconstruing my dislike of a car commercial as a slam on the people of Michigan is total bullshit! Not worthy of your petty rule infraction.
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sufrommich Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:36 PM
Response to Reply #79
82. Go mock "working stiffs" somewhere else. nt
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:41 PM
Response to Reply #82
89. You know
I didn't do any such thing. But don't let that interfere with your deceit.
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:38 PM
Response to Reply #79
84. Well, they're headquartered about 10 min. from where I grew up...
...and I was pretty much raised on the health benefits their union negotiated for them, so just speaking for myself, yeah it's a bit personal.
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:54 PM
Response to Reply #84
99. I'm truly happy
that you and yours benefited from the union and company's largess, but I'm sure there are people who can say that about practically all corporations. Does that mean they are beyond reproach?
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:55 PM
Response to Reply #99
100. No, but they should be above reproach when they do something truly good
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PVnRT Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:52 PM
Response to Reply #79
97. How about comparing Chrysler to a sweatshop?
I'd call that total bullshit as well.
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:58 PM
Response to Reply #97
102. I didn't
not purposely anyway. I was trying to make the point that any corporation could pander.
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LanternWaste Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 02:06 PM
Response to Reply #79
166. Six of one, half a dozen of the other....
Or worthy of a petulant "sweat shop" comment either...?

Six of one, half a dozen of the other.
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Union Scribe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:35 PM
Response to Reply #74
80. Amen.
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Warren DeMontague Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 01:45 PM
Response to Reply #32
163. Hey- I bet you would know this: Do they still make socks in sweatshops?
I like socks. In fact, I see them all over the place, and I got to thinking, I'd really like to make sure these socks were being manufactured in a cruelty-free environment.

So, you know... socks.

What do you think?

I'm talking about socks.
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:47 PM
Response to Reply #19
38. I got choked up to0.
If you ARE American, BUY American!!
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Initech Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:49 PM
Response to Reply #19
94. Yeah I thought that was a really well done commercial.
Like Mitch Hedburg said - "You can't please everybody all the time and last night all those people were at my show. "
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1gobluedem Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Feb-08-11 11:06 PM
Response to Reply #19
170. Me too
SO proud of that ad.
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flvegan Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:28 PM
Response to Original message
20. That car is still way too beige for my taste.
Don't get me wrong, happy to see Chrysler jump into the ring with a better car to compete with the Camry, Accord, etc. Lets not call it luxury, though.

I will give Eminem credit, though, and lots of it. He's been one of the guys that has stuck with American cars/trucks, at least for the most part. I know he had a big Ford truck, an H2, and a couple Mustangs. No shooting holes in his participation of this ad. I like it a lot.
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:29 PM
Response to Original message
22. It figures a post where everyone misses my point goes to the greatest page
:silly:
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Drunken Irishman Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:32 PM
Response to Reply #22
23. It's because you missed the point. ;)
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FLAprogressive Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:39 PM
Response to Reply #23
28. +1
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browntyphoon Donating Member (64 posts) Send PM | Profile | Ignore Sun Feb-06-11 09:41 PM
Response to Reply #28
30. I'm not seeing it, I thought it was a nice shout out to his and the companies hometown
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:48 PM
Response to Reply #23
41. +1
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:35 PM
Response to Reply #22
25. If everyone misses your point, maybe it was you that missed the original point
I thought it was great at showing that Detroit gets shit on, but Chrysler's sticking with it and it's prepared for a rebirth.
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:49 PM
Response to Reply #25
43. EXACTLY!!!
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Raine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:41 PM
Response to Reply #22
29. It's not because they missed your point
it's because they don't agree with it.
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:48 PM
Response to Reply #29
42. +1
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Union Scribe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:36 PM
Response to Reply #22
81. Don't worry, I just unrecced it.
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kas125 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:36 PM
Response to Reply #22
83. Nobody missed your point, we just don't agree with it.
That was a great commercial and anything that help the city of Detroit is just fine with me. Personally, I think you need to rethink "your point."
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LanternWaste Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 02:08 PM
Response to Reply #22
167. I too often blame my own inability to communicate effectively..
I too often blame my own inability to communicate effectively on the reader rather than myself. Not only is it self-validating, it also strengthens my notions that everyone else is on a lower level of intelligence than me.

:eyes:
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theglammistress Donating Member (21 posts) Send PM | Profile | Ignore Sun Feb-06-11 09:34 PM
Response to Original message
24. Best ad of the night I thought
I thought the ad was great and no evil overtones - made me weepy almost since I live in the rust belt. I thought Detroit was shown in a positive light for a change. Sort of duel marketing for the car + a rebirth to the city. Eminem does believe in Detroit and wants to help with the city's renaissance. Just my two cents.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:51 PM
Response to Reply #24
46. I agree with your .02.
Welcome.
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:35 PM
Response to Original message
26. Um, Detroit line workers regularly drive the cars they manufacture...
...don't underestimate the discounts and financing they get.



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Warren DeMontague Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:36 PM
Response to Original message
27. I thought we wanted things to be made in the USA, and for people to have jobs.
...Guess even that doesn't meet some folk/folks' ideologically stringent litmus tests? :think: :think: :think:

:shrug:
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SidDithers Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:42 PM
Response to Original message
31. Kick & Rec. Great commercial...
Edited on Sun Feb-06-11 09:47 PM by SidDithers
in spite of what you think.

Sid
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LibraLiz1973 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:45 PM
Response to Original message
33. I think the commercial is BRILLIANT
You really read way too much negative in to it.

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Tx4obama Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:46 PM
Response to Original message
35. I like it ... except that they knocked
New York City, The Windy City, Sin City...
They shouldn't have knocked other cities in order to praise their own.

Just my opinion.

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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:49 PM
Response to Reply #35
44. Really? I didn't get that impression.
I think it's fair to categorize those cities as the more "glamorous" cities in our country. I didn't see it as a criticism.
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Tx4obama Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:51 PM
Response to Reply #44
47. I'll watch it again later. n/t
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:52 PM
Response to Reply #44
49. That's exactly what I thought as well
I didn't see it knocking other cities.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:53 PM
Response to Reply #35
50. I think it was meant more to compare cities
Everyone can see NYC, Chicago, and LV as obviously luxurious and glamorous, whereas hardly anyone would think the same of Detroit, yet Detroit is the one that produced the Chrysler 200.

I think that was the point.
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El Supremo Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:47 PM
Response to Original message
39. Good commercial but you have to remember who owns Chrysler.
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:51 PM
Response to Reply #39
45. Fiat only owns 25% right now
United Auto Workers Voluntary Employee Beneficiary Association (63.5%)
Fiat S.p.A. (25%)
U.S. Government (9.2%)
Government of Canada (2.3%)

http://en.wikipedia.org/wiki/Chrysler
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:51 PM
Response to Reply #39
48. Fiat holds a 25% stake in the company
The UAW VEBA holds a 63.5% share.

Fiat hardly owns Chrysler.
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FLAprogressive Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:02 PM
Response to Reply #39
60. The UAW owns most of Chrysler.
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JI7 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:39 PM
Response to Reply #39
87. if they are hiring AMericans to make the cars, it's a good thing
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JI7 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:44 PM
Response to Reply #39
92. Walmart is American , so who owns the company isn't always that important
compared to how they do business. if a foreign owned company is opening facotories and other businesses in America and hiring Americans it's good for us.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:55 PM
Response to Original message
51. The Mercedes P. Diddy (Diddy, whatever) ad was obnoxious.
Right down to the use of Janis Joplin's anti-consumerist song.
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OhioChick Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:56 PM
Response to Reply #51
53. Agreed n/t
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fishwax Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:57 PM
Response to Reply #51
54. agreed n/t
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:55 PM
Response to Original message
52. *** Whatever, luxury cars are emblematic of this country's fucked up priorities ***
Yippie, the status quo continues thanks to your subjugation.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:02 PM
Response to Reply #52
58. Doesn't the car start at around $20K?
That's a bargain!
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:04 PM
Response to Reply #58
62. Don't know
but if that's true, why the "Because when it comes to luxury, it's as much about where it's from as who it's for" line?
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:05 PM
Response to Reply #62
64. Yes, it starts around $20K
They're saying that Detroit can make "luxury" cars for the average buyer, that it's not just Japan that can do it.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:08 PM
Response to Reply #64
67. Or Germany.
Whoosh - right over the OP's head.
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:18 PM
Response to Reply #67
72. Yeah
guess I'm just dumb...
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:26 PM
Response to Reply #72
76. +1 n/t
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:30 PM
Response to Reply #72
78. Or just stirring the pot.
Edited on Sun Feb-06-11 11:04 PM by WorseBeforeBetter
Were you equally offended by the P. Diddy Mercedes ad?
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:12 PM
Response to Reply #64
69. And Detroit made luxury cars actually stop!
Which is a highly desirable "luxury" feature.

;)
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:13 PM
Response to Reply #69
70. ...
:rofl:
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SidDithers Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:27 PM
Response to Reply #62
77. Wait. You don't know anything about the car...
but are convinced that the "Motor City stiffs" will never be able to afford it.

:eyes:

Sid
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Name removed Donating Member (0 posts) Send PM | Profile | Ignore Sun Feb-06-11 10:47 PM
Response to Reply #77
93. Deleted message
Message removed by moderator.
 
JI7 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:42 PM
Response to Reply #62
91. who gives a shit
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Name removed Donating Member (0 posts) Send PM | Profile | Ignore Sun Feb-06-11 10:38 PM
Response to Reply #52
85. Deleted message
Message removed by moderator.
 
murray hill farm Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 09:59 PM
Response to Original message
55. Love that ad!
I was born and grew up in Detroit! Made be want to go back to see my old home town. Loved that ad.
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Poll_Blind Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:00 PM
Response to Original message
56. Fucking bizarre commerical. Besides, I can make a dumpster look good if...
...Eminem is standing in front of it, talking shit to me about how this dumpster is from the rough part of town and pussies aren't allowed to buy one. And if, at the crescendo of his insults about how I'm probably not hard enough to buy one, the camera pulls back to reveal a bunch of black people in choir robes who then sort of moan-sing just to prove that this whole scene- this hard-ass street-wise dumpster, Eminem glaring at the camera and (oh shit!)- a full-grown panther just crawled out from underneath one of the lids...that black chorus' moan-singing just to prove that this whole scene might be too heavy for a human to drink in and that the hardness of it all should be written down in Olde English and left to mellow for a few hundred years to take the goddamned edge off the badassery, like Scotch or the Bible.

Even with all that, it still comes off as pretty weak sauce.

One day, Eminem is going to be Beastie Boys old and then Rolling Stones old and while I am sure these cars are good, it's just shillin' for scratch and trying to tell a convincing story (and failing) to convince people of their worth as reflected by an expensive product.

PB
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:06 PM
Response to Reply #56
66. I guess we're the only ones who thought it was pandering bullshit
Oh well...
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Union Scribe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:40 PM
Response to Reply #66
88. Actually that wasn't even what he said.
He said some other stupid shit, but didn't really back up your stupid shit.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:15 PM
Response to Reply #56
71. Eminem's from Detroit and proud to be so
Edited on Sun Feb-06-11 10:19 PM by NuclearDem
The 200 is a union-built, American car from a company that was in the dumpster, that starts at under $20K and gets 31mpg. Oh, and it's built in Detroit.

I'm sorry you missed the entire point of the commercial just to find something to complain about.
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Poll_Blind Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:39 PM
Response to Reply #71
86. That was a commercial selling Detroit, not a car. Make a commercial which shows...
..all the people that made the car, tell me their stories. That's what I'd wanna hear, for instance. Not black people singing, not Eminim's "I would pop ya just for lookin' at me but I'm already on parole." glare...none of that.

It was about as close to 100% verneer as you can get. Again, I have no problem with the car. I just think it's a terrible way to sell it. Except for some brief shots of the car itself, and a few interior shots which are only clear enough to get that onboard GPS is either available or an option, what do we actually learn about the car?

The product. What is being sold is not the product.

PB
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:41 PM
Response to Reply #86
90. Not all commercials are about the product
As you can clearly see, the Chrysler 200 was a side-note in this commercial. It was about Detroit.

They'll have more commercials about just the vehicle in the future.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:49 PM
Response to Reply #86
95. I think you're reading way too much into this commercial
GM's already done the whole Amurricaisawesomebuyourcar angle...Chrysler just decided to make Detroit look really, really good. It's good just to see an automaker shining a good light on the town and the people that built it.

You can take or leave Eminem. I'm not a huge fan, but I know he's incredibly loyal to his hometown, so it was fitting to have someone that well-known starring in a Detroit pep talk.
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:07 PM
Response to Reply #86
106. Honestly? I'm pretty sure the choir was just a nod to Detroit's other product, music.
Edited on Sun Feb-06-11 11:27 PM by Barack_America
Which of course has its roots in the city's gospel choirs.

And the product was Detroit automobiles in general more than it was the 200 specifically. At least that was my take.

ETA: And branding the car as the rebirth of Detroit rather than just the 200 is actually quite brilliant from a marketing standpoint.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:24 PM
Response to Reply #106
115. Use of the Fox Theatre, a National Historic Landmark, was a wonderful touch.
Edited on Sun Feb-06-11 11:24 PM by WorseBeforeBetter
Yeah, this was a highly effective ad.
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:01 PM
Response to Original message
57. The 200 is luxury? I thought it was a rebadged Sebring.
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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:06 PM
Response to Reply #57
65. Essentially it is just a rebadged Sebring. They made a few changes
The interior is supposed to be nice.
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Gaedel Donating Member (802 posts) Send PM | Profile | Ignore Mon Feb-07-11 08:27 AM
Response to Reply #65
156. I hope so
My opinion is that cheap and cheesy interiors caused the Chrysler products to lose their appeal.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:53 PM
Response to Reply #57
98. It uses the same platform as the Sebring
But it's had some upgrades to give it a smoother ride and make it safer. But yeah, it's essentially the Sebring's successor.
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Erose999 Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 10:21 AM
Response to Reply #98
157. Hopefully its better than Sebrings past. The Sebring has usually been the loss leader, most of them

end up being sold to fleets and rental services.
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Kokonoe Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:02 PM
Response to Original message
59. LOL "Imported From Detroit"
An in your face, commie pictures ad, for Detroit,USA.

I like it!
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:04 PM
Response to Reply #59
61. That was a nice touch.
Totally lost on the OP.
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NNN0LHI Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:04 PM
Response to Original message
63. What kind of car do you drive to show the corporations you are on to their bullshit?
Edited on Sun Feb-06-11 10:05 PM by NNN0LHI
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:11 PM
Response to Reply #63
68. I drive a jeep
Ironically.
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Poll_Blind Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:50 PM
Response to Reply #63
96. I realize it's not palatable to everyone, but I prefer to be chauffered....


PB
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sufrommich Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:23 PM
Response to Original message
73. I loved that commercial, I thought it was beautiful.
And the message I got was Detroit auto workers are proud of their heritage as great car builders and built a whole city around it. There's enough Detroit bashing ,let the auto workers enjoy their moment at the Super Bowl.
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Brickbat Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 10:25 PM
Response to Original message
75. You know what? When that car is made in Detroit by UAW workers, THEY CAN AFFORD IT. It's a $19K car
and I think it's fucking awesome. Way to miss the point.
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Codeine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:02 PM
Response to Original message
103. You have not come off shining in this one, whatchamacallit.
UAW for the win.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:03 PM
Response to Reply #103
104. Amen!
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:06 PM
Response to Reply #103
105. To be honest Codeine, I never come off shining in any.
Edited on Sun Feb-06-11 11:07 PM by whatchamacallit
:shrug:
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Codeine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:09 PM
Response to Reply #105
108. Been there -- more times than I care to count, sir. nt
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whatchamacallit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:18 PM
Response to Reply #108
110. :)
Thanks.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:20 PM
Response to Reply #110
111. We all have moments like these
Some just tend to come down crashing harder than others. No worries. :)
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Stinky The Clown Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:09 PM
Response to Original message
107. That's a great commercial - "Imported from Detroit" - This is what we do.
Good stuff.

I didn't get what you added in your edit. I got a picture of people building up the Home Team.

"This is what we do." Said with pride.
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:17 PM
Response to Original message
109. LISTEN UP PROLES! IT'S PATHETIC TO SEE SO MANY DEFENDING THOSE BASTARDS AT CHRYSLER AFTER THEY...
Edited on Sun Feb-06-11 11:18 PM by JVS
used the banking crisis to extract huge wage concessions from the unions.

Chrysler is not your friend.

Chrysler does not give a fuck about workers.

Chrysler is not a union company. Unions are based on oppositional bargaining, not collaboration. Or at least they should be if they want to win struggles.

Chrysler does not give a fuck about the taxpayers who gave them free money.

Chrysler and the other big 3 companies don't even give a fuck about Detroit or the rest of Michigan, which is obvious from how badly they have contributed to the state's disintegration over the last 30 years.

Fuck Chrysler and fuck them trying to use the same people who they fuck six ways from sunday as props in their fucking commercial.
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Codeine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:20 PM
Response to Reply #109
112. You're just mad because the Steelers lost. nt
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:22 PM
Response to Reply #109
113. The Chrysler 200 is a union car though
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:24 PM
Response to Reply #113
114. No it is not. It is a car made by a private corporation.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:26 PM
Response to Reply #114
117. Yes, it is
Specifically, it's built in a union factory in Michigan that Chrysler saved from closure at the end of the 2010, allowing 1200 workers to keep their jobs.

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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:27 PM
Response to Reply #117
119. How kind of them not to fire those 1200 but to be content with slashing their wages while firing...
so many others.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:31 PM
Response to Reply #119
121. Has Chrysler ever done anything right in your eyes?
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:33 PM
Response to Reply #121
126. Chrysler always attempts to do what's right for Chrysler, and that's all they care about.
Why is pointing this out some kind of horrible heresy?
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:46 PM
Response to Reply #126
132. I fail to see how producing a 31mpg, safe sedan for $20K is sticking it to the poor
Look, I'll agree there's some class warfare going on, and the Big Three are some of the worst offenders a lot of the time, but the 200 is a good thing. This commercial is a good thing.

There's a time and a place for this sort of rant, this isn't one of them.
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:48 PM
Response to Reply #132
134. The 200 is merely a product, and not much of an innovation over the Sebring (its predecessor)
Edited on Sun Feb-06-11 11:49 PM by JVS
If a liberal forum isn't a place for a rant against people bending over backwards to praise a corporation, what is?

We see criticism of America's culture of consumerism here all the time, but an ad changes all that? Hardly.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:51 PM
Response to Reply #134
137. The Sebring was a good car too
We're not bending over backward to praise Chrysler, we're just happy to see a commercial that portrays Detroit in a good light.

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tammywammy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:24 PM
Response to Reply #109
116. You realize that the union owns 63.5% of Chrysler, right? n/t
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:26 PM
Response to Reply #116
118. You realize that the union is restricted from exercising the rights of ownership in a way that no...
other entity is? If I allowed you to "own" a house but did not allow you to live in the house or dictate what goes on in the house, that it would be a pretty shitty version of ownership, no?
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SidDithers Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:31 PM
Response to Reply #116
125. "Forget it, he's rolling"...


Sid
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:35 PM
Response to Reply #125
127. Sid,there's a class war going on and a lot of people don't even acknowledge that there's an enemy...
and are unable to recognize it.
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sufrommich Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:40 PM
Response to Reply #127
128. What pompous spew. I fucking dare you to walk into a UAW
Edited on Sun Feb-06-11 11:41 PM by sufrommich
factory and talk to the "proles" like that. I swear to God the most tone deaf leftists in the world all gather here on DU.
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:43 PM
Response to Reply #128
130. I'm sure that when they were forced into wage concessions they got all misty eyed thinking about...
about how much Chrysler loves America and Detroit. I'm sure they love having Chrysler try to wiggle out on pension obligations, and I'm sure the new guys love being paid on a new lower wage scale. But then again maybe I'm wrong and they actually do appreciate being dicked over.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:48 PM
Response to Reply #130
135. Tell that to the people of Kokomo
I'm a Hoosier and I'm willing to say that Chrysler literally saved an entire town by reinvesting in Indiana Transmission.
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sufrommich Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:51 PM
Response to Reply #135
136. That's because they're ignorant proles. What do they know?
:puke:
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:53 PM
Response to Reply #136
138. Yeah, and nevermind that those stupid proles went Blue in 2008
I swear some DUers are just looking for a reason to go after the Big Three, even if they do something right.
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sufrommich Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:55 PM
Response to Reply #138
141. Yep. nt
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:06 AM
Response to Reply #138
145. It's not the proles in IN I'm worried about, it's the proles here at DU who seem confused about...
who Chrysler looks out for.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:08 AM
Response to Reply #145
146. Feeling good about one commercial != feeling good about Chrysler entirely
Trust me, I see your point completely, and in any other situation, I'd agree with you 200%. It's just that this is the one real good thing to come out of the Big Three in a while, and we just want to enjoy it while it lasts.
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Boojatta Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 02:00 PM
Response to Reply #138
164. It's okay to look. It's not okay to fail to find a reason and then use a pretext instead.
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JVS Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:01 AM
Response to Reply #135
143. You mean Kokomo where UAW local 292 has been fighting with Chrysler and UAW national leadership...
for months at the end of last year over the ratification of contract demanding concessions from them. http://demopedia.democraticunderground.com/discuss/dubo... In case you've never been involved in a ratification vote, you should know that it usually doesn't involve lots of warm fuzzies for the company.

Not that they need to fear. Gm has exploited the uncertainty by building a factory in the area without union representation.
http://www.democraticunderground.com/discuss/duboard.ph... So I guess everyone can be a winner in the race to bust wages, except the wage earners.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:06 AM
Response to Reply #143
144. Kokomo's still alive
We'll take the fight from there.
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Gaedel Donating Member (802 posts) Send PM | Profile | Ignore Mon Feb-07-11 08:23 AM
Response to Reply #128
155. Right you are
All of the parlor pinks and latte liberals like to look down their nose at the blue collar workers (while driving their Beemers and Audis).

I grew up in Detroit. My grandfather, father, uncle, brother, cousin, son, and several nephews worked in the auto industry (for supplier factories, not the Big Three). GM, Ford, and Chrysler, while being "soulless corporations", were the economic engines that drove the prosperity of Detroit (and the nation). Unions and workers cannot bargain over a share of the pie unless the pie gets made in the first place.

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SidDithers Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:44 PM
Response to Reply #127
131. Let me know when the people rise up and the glorious revolution begins...
I'll want to get a fresh drink, and maybe a snack.

Power to the proletariat!! Viva La Revolucin!!

Sid


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hatrack Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:29 PM
Response to Original message
120. "Hi, we're Chrysler! We're actually controlled by an Italian company, but GOD we're American!"
USA! USA! USA! USA!

:puke:
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Codeine Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:31 PM
Response to Reply #120
122. It's unionized American jobs.
Who cares what the accents during the board meetings sound like?
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:31 PM
Response to Reply #120
123. So, "yea Walmart!" by your metric?
:shrug:
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:31 PM
Response to Reply #120
124. Fiat: 25%
UAW: 63.5%
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treestar Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:41 PM
Response to Original message
129. I thought it just made no sense
What does it matter where it's from? It's who buys it that matters. They could make money on it only if they sell it, where they make it does not matter.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:11 AM
Response to Reply #129
147. Think harder, but don't hurt yourself.
Michigan has one of the worst (or possibly the worst -- I've lost track) unemployment rates in the country. Where it is made DOES matter. Way to support your fellow citizens in the Rust Belt, treestar.
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Union Scribe Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 07:56 AM
Response to Reply #147
153. Those who don't get it are missing something
And sadly I don't think it's anything we can give them.
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Codeine Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 10:38 AM
Response to Reply #153
158. They're missing it on purpose.
It takes actual effort to be that tone-deaf.
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 11:36 AM
Response to Reply #158
161. It would be interesting to see if there's a correlation between people...
...who claim not to get it and those who drive foreign cars.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Feb-08-11 10:52 PM
Response to Reply #153
168. It's Circle D thinking...
taking their cues from The Big O and milquetoast Tim Kaine.
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 11:35 AM
Response to Reply #129
160. "where they make it does not matter"
Wow.

You must be independently wealthy with no use for a job to make such a statement. For the rest of us, however, where things are made absolutely does matter.

The point of the ad was to remind us of that.
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WorseBeforeBetter Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Feb-08-11 11:05 PM
Response to Reply #160
169. New Democrats. God help us.
I'm pretty sure the textile and furniture workers of North Carolina believe that where things are made absolutely does matter, too, especially since unemployment in this state is nearly 10%. Not everyone can be tenured professors, engineers, geneticists, etc.
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lumberjack_jeff Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:48 PM
Response to Original message
133. I loved it. n/t
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MrMickeysMom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:53 PM
Response to Original message
139. I dunno... I didn't get that message...
My husband's from Detroit, and he did a little, "huh'... in recognition of MNM's message that Detroit is coming back. I'm not sure who can afford the car he was driving, but I saw it as a shot in the arm for Detroit, based on that.
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NuclearDem Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:55 PM
Response to Reply #139
140. The car they were showing is the Chrysler 200
Base models start at under $20K. :)
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MrMickeysMom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-06-11 11:59 PM
Response to Reply #140
142. Thanks, that's even better
I mean, if you want the motor city to come back (sure, we do), and you look at that, you begin to think (as a person driving something almost at 200,000 miles on it) "Hey, maybe I'll look into what Detroit 's putting out more closely"... Huh!

:-)
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Bozita Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 12:26 AM
Response to Original message
149. LA Times: "Super Bowl Ad Tracker: Chrysler, Eminem proclaim Detroit is still alive"
http://latimesblogs.latimes.com/showtracker/2011/02/sup...

Super Bowl Ad Tracker: Chrysler, Eminem proclaim Detroit is still alive
Comments (0) (235) (25)
February 6, 2011 | 7:11 pm


This 2-minute long Chrysler ad during the Super Bowl wasn't so much a promotion for a new model; it was an editorial in defense of a beleaguered Detroit and, perhaps, a withering philosophy of what America is about.

Eminem, a Detroit native, returns for his second spot of the night in what is a magnificent tribute to the city that has been plagued by all the ills that an urban area could possibly face. And it's a message to stay strong.

In a way, it's also more than a message about Detroit. As BMW also showed in an ad featuring the plant making its X3 model, it's honoring a time when America was about making things -- real, hulking tangible pieces of machinery. It stood in contrast to the rest of the ads for things we click on, things made far, far away, things created by people sitting behind a desk (not that there's anything wrong with that).

Chrysler seems to say that Detroit isn't dead, and maybe the spirit of Americans making things isn't dead either.

-- Rick Rojas
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SidDithers Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 07:48 AM
Response to Reply #149
150. +1...nt
Sid
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HEyHEY Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 07:49 AM
Response to Original message
151. "Chrysler: Can you believe we're still making cars?!?" Would be better.
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RegieRocker Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 07:54 AM
Response to Original message
152. Totally disagree. The commercial says loudly buy American.
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Vickers Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 08:06 AM
Response to Original message
154. Another "Dang, that commercial was pretty good" vote here.
Full disclosure: There are two Chrysler vehicles in my driveway.
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Pathwalker Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 10:46 AM
Response to Reply #154
159. Same here. It was my favorite commercial. I LOVED it,
and there are THREE Chryslers in my driveway. Looking to replace my Chrysler mini-van with another one. I loved, loved, loved that commercial!
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Barack_America Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 11:58 AM
Response to Original message
162. 
http://www.boston.com/business/ticker/2011/02/mullen_ch...

It's also apparently the most googled commercial of the night.
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Safetykitten Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Feb-07-11 02:03 PM
Response to Original message
165. Message:
We make luxury. Eminem knows luxury. Let us make luxury to keep our jobs.
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