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"Facebook and Microsoft: Friends against Google"--Analysts see ties Around Search, Mobile, Enterpris

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KoKo Donating Member (1000+ posts) Send PM | Profile | Ignore Sat May-12-12 06:50 PM
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"Facebook and Microsoft: Friends against Google"--Analysts see ties Around Search, Mobile, Enterpris
2012, 1May 122:00 a.m. EDT
Facebook and Microsoft: Friends against Google
Analysts see ties around search, mobile and enterprise software

Microsoft MSFT +1.37% clearly saw Facebooks FB 0.00% potential early on, investing $240 million in 2007, which gave the software giant a 1.6% stake in a company and implied a valuation at the time of $15 billion. Facebook is expected to go public on May 18 with an estimated valuation of up to $96 billion.
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The two companies have been working closely together since. Its an ever closer union, IDC analyst Karsten Weide said in an interview. Both Facebook and Microsoft realize that they can help each other to compete with Google.

Those ties were underscored Thursday with the launch of an updated version of Microsofts Bing search engine, featuring a social sidebar that has tighter integration with data from Facebook.

You can post a question to get help from your Facebook friends as you search, a Microsoft blog post said. You can tag friends Bing suggests might know about the topic. In a few simple clicks, you can share your search and your friends can reply to your question on either Facebook or Bing.

The focus on search makes sense as it is seen as one of the most promising areas for a better relationship, according to analysts. Search is a big deal, Weide of IDC said, adding that its where Microsoft and Facebook could really cause Google to worry.

MUCH MORE AT...........

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