What do you think of the new MSNBC tagline

[DainBramaged]

Poll question: What do you think of the new MSNBC tagline

Finally, some of a network dedicated to progressive views. maybe, I hope, please?

With Tagline, MSNBC Embraces a Political Identity
The tagline, “Lean Forward,” will be publicly unveiled Tuesday, at the start of a two-year advertising campaign intended to raise awareness of the channel among viewers, advertisers and distributors.

The tagline “defines us and defines our competition,” said Phil Griffin, the president of MSNBC, his inference being that the Fox News Channel, the No. 1 cable news channel and a home for conservatives, is leaning backwards. Fox’s best-known tagline is “Fair and Balanced.”

Some of the new MSNBC ads include shots of President Obama on his election night; others, directed by the filmmaker Spike Lee, showcase hosts like Keith Olbermann and Rachel Maddow preparing for their nightly programs; and still others feature quotes like “the future belongs to the fearless.”

The multimillion-dollar campaign is a long time coming for the 14-year-old MSNBC, and particularly for Mr. Griffin, who has complained for years about not having more money to market the channel. With “Lean Forward,” MSNBC is following other cable channels that have found success by building easy-to-identify brands — think Bravo, TBS, HBO, or, Mr. Griffin freely admits, Fox News.

http://www.nytimes.com/2010/10/05/business/media/05adco.html?src=busln

[nashville_brook]

1. i love it...and KITTEH!!!

[DainBramaged]

2. Apparently DU is waiting for one of the 'special people' to start a thread about it.....

:eyes:

[myrna minx]

3. I love it *and* the kitten.

Kitteh.

[DainBramaged]

4. Kitteh RULES, Tweety drools.....

:fistbump:

[myrna minx]

That kitten is adorable.

:loveya:

[myrna minx]

5. That kitten is adorable.

:loveya:

[DainBramaged]

6. And super tiny!

[SalmonChantedEvening]

7. Kitteh!!!

Gimme kitteh to hug!! ;)

:hi: :pals:

[ThomWV]

8. I'll believe in their new slant when they get rid of Tweety and those morning idiots.