http://thecapitolfaxblog.com/2010/09/17/seiu-rolling-out-big-push-to-excite-obama-voters/Friday, Sep 17, 2010
* The people working with the Democrats’ coordinated campaign have been saying for weeks that they hope to convince people who didn’t vote in 2006, but voted in 2008 for Barack Obama to come out on November 2nd. The coordinated campaign has a staffer overseeing this effort.
SEIU is apparently taking the lead. From Progress Illinois…
According to
, there are around 875,000 voters in Cook County who voted in the 2008 presidential contest but not in the 2006 governor’s election; many, but not all, are newly registered voters. SEIU will target about 500,000 of them, beginning with a $1 million advertising blitz it will roll out in a couple of weeks. The goal is increasing the likelihood that at least 100,000 of those folks head to the polls.
Off-year elections are tough. Lots of folks just don’t vote unless the presidency is on the ballot. The union has commissioned a poll to see what will motivate this targeted audience. Most plan on sitting out the election…
However, 41 percent of respondents told BNP that three messages made it “extremely likely” they would vote: One focused on Republicans attacking Obama and possibly trying to repeal the 14th Amendment, which guarantees all citizens equal legal protections. Another ties Obama with other Democratic candidates, saying Obama and the Democrats want to restore the economy and clean up the mess President George Bush left behind. The last focuses on “Sarah Palin and the Tea Party crowd” wanting Democrats to stay home on Election Day.
References to the ex-Alaska governor and the Republicans proved the most motivating, according to the memo, trumping issues like crime, state budget cuts, or student loan issues. “Two of the three top testing messages also have to do with Republicans, including Sarah Palin, taking the country backwards,” a summation of the poll reads. “The best motivating messages are dominated by evoking negative images of what could happen, more from an ideological perspective than one focused on issues.”
“It is a very partisan message, which is that Sarah Palin and the Republican Party want to take power so they can stop the Obama agenda,” Morrison said. Final decisions about the messaging strategy are still being made.
FULL story and updates at link.