D for Drive, as in forward.

[Qutzupalotl]

R for reverse. That's what the logo is about.

The keychain idea didn't make sense without the new logo, but now it does.

And frankly, I never much liked the donkey.


The new site needs some fine tuning. I see calls to action but not yet a reason to act. They need some motivational aspect, whether it's hope or fear; but the basic framework is fine.
http://www.democrats.org

[Brickbat]

1. If that's the case, the slogan should spell it out.

But it doesn't.

[Qutzupalotl]

18. Agreed. The tag line should be

"Moving America Forward" instead of "Change That Matters."

[Nite Owl]

2. When a logo needs

explanations it doesn't work. It should be obvious, the first thing that comes to mind when seeing it is a target.
I hope they didn't actually pay someone for this.

[Qutzupalotl]

4. Targets are usually red

and have at least one more layer of circles and a center fill. You could argue that the inside and outside of the lines count, but I really don't see it as a target.

[Mimosa]

14. Nite Owl, you're correct about it requiring an explanation. n/t

[Zephie]

3. Thanks for the clarification

I never would have gotten that on my own :blush:
Still, I'm not a huge fan.

[HughMoran]

5. YES! You are talking about this:

:hi:

[Qutzupalotl]

6. Exactly!

It's got the circle and everything. :)

The slogan is pretty good, and it's where we need to be: for this cycle at least, we need to be about continuing forward progress.

[NoNothing]

9. Actually the circle has an automotive meaning

It means the drive selection contains an overdrive gear.

Furthermore, I drive a manual, so I have an "R" but no "D."

[TK421]

7. So you're saying D isn't really for Democrat anymore?

:shrug: the Drive Party?

[Qutzupalotl]

8. It's both.

Good branding makes use of positive connotations, whether they're spelled out or not.

[Scurrilous]

10. K & R

:thumbsup:

[iamtechus]

11. No. I'm sorry but I don't get it.

[Qutzupalotl]

12. I gather that you were the unrec.

[alfredo]

27. If you drive an automatic, look at the indicator.

[City Lights]

13. I get it and think it's dumb.

:thumbsdown:

I'm thoroughly unimpressed.

[piratefish08]

15. even explained, it sucks.

[Fumesucker]

16. As someone who prefers to drive a stick.. unrecced.. n/t

[flvegan]

20. LOL

I drive a stick as well, and hadn't even thought of that.

We can't use "Top Gear" either or there will be lawsuits.

[Fumesucker]

24. Took my foot off the gas and man alive I shoved it on down into overdrive..

/Commander Cody

OD also stands for OverDrive..

[VMI Dem]

17. ...

:rofl:

[Vinca]

19. "D" for dumbest logo I've ever seen.

[Qutzupalotl]

23. Or "D" for donkey, which you can keep using.

[Stinky The Clown]

21. When one has to explain the punch line, the gag isn't working

[myrna minx]

22. Logos and slogans shouldn't require an asterisk and

a subsequent paragraph to explain it. :shrug:

On edit - May we have Dr Dean back, PLEASE!!

[Qutzupalotl]

26. They need to change the tag line

to "Moving America Forward". Then people would get it.

I'm glad they're getting rid of or downplaying the donkey. That's a symbol of resistance to change.

[gkhouston]

25. and who's under the wheels? n/t

[Qutzupalotl]

28. Good one!

Seriously. :)

I guess that would be Dr. Dean. I'd like to see him come back, stammer and all. His strategy was very good.

[gkhouston]

30. He worked hard and he worked smart. I'm not sure Kaine is doing either.

Could be that he's not well suited to this position. Or perhaps Dr. Dean's tenure has given me different expectations about what the position should entail.

[Ignis]

29. Oh, that's just the "speed bump" wing of the Party.

We don't pay much attention to them anymore. They wanted these pesky "rights" or some-such damn-fool thing.

[gkhouston]

31. Another year or two of unemployment will flatten them right out, never you fear. n/t

[HughMoran]

32. "D" is for Drive - yeah... or Donkey D*** for the R's

:rofl:

[rug]

33. If you have to explain a logo, it's failed.