‘Warrior ethos’ emphasized in UFC partnershipBy Amy McCullough - Staff writer
Posted : Monday Feb 8, 2010 6:27:09 EST
MARINE CORPS BASE QUANTICO, Va. — The Marine Corps has formed a formal partnership with the Ultimate Fighting Championship that promotes more interaction between Marines and famed mixed martial arts fighters, and calls for a series of new recruiting advertisements that emphasize similarities between the two organizations.
The goal, Marine officials say, is to engage the UFC’s rapidly growing fan base of 17- to 24-year-olds by highlighting the Marine Corps Martial Arts Program and the parallel “sense of shared brotherhood” exhibited by Marines and pro fighters alike.
“The ideologies behind UFC and the Marine Corps now are very similar in a lot of ways — not just in the fighting techniques and mixed martial arts aspect, but … we both share that warrior ethos,” said Gunnery Sgt. Pauline Franklin, a spokeswoman at Marine Corps Recruiting Command. Pro fighters, she added, “are very intense people who like to push their limits, and they focus hard on training and believe in commitment, honor and courage.”
One of the new advertisements — a commercial called “A path for warriors: Marine Corps and UFC” — already has aired during several pay-per-view fights and is on the Corps’ official Facebook page and YouTube, where it has been viewed nearly 13,000 times. Just over two minutes long, the commercial shows images of Marines conducting amphibious landings and fighting downrange juxtaposed with sweat-drenched UFC fighters battling it out in the octagon.
“Becoming a warrior means joining a brotherhood, proven on the field of battle,” it says. “A true warrior is measured not only by his strength but his honor. Some warriors fight in the octagon, others fight in all four corners of the earth. Every warrior lives for the fight.”
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