The most ridiculous corporate sponsorship yet!

[n2doc]

Irving officials make Kraft Macaroni & Cheese official sponsor of Texas Stadium demolition
12:00 AM CST on Friday, January 1, 2010

By WENDY HUNDLEY / The Dallas Morning News
[email protected]
IRVING – Texas Stadium will come down this spring in a "Cheddar Explosion."

That's the name that Kraft Foods has given to its promotional campaign for the implosion of the iconic structure.

In its last act of 2009, the Irving City Council on Thursday unanimously approved Kraft Foods as the official sponsor for the demolition.

"It's a good deal for us and a good deal for them," council member Rose Cannaday said during the 15-minute special meeting.

As part of the deal, Kraft will pay Irving a $75,000 sponsorship fee prior to the demolition for charities selected by the city. The company will also provide $75,000 worth of Kraft products for local charities of its choice.

Next week, Kraft will launch a national essay contest for children as part of its promotional campaign, said Maura Gast, executive director of the Irving Convention and Visitors Bureau. The winner will get to trigger the detonation at the public demolition.

"Kraft Macaroni & Cheese is thrilled to have received the Irving City Council's approval and we are looking forward to celebrating the historical significance and explosion of Texas Stadium. We will be sharing our full plans in the coming days," Joanne Freed of Hunter Public Relations said in a written statement on behalf of the company.

http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-kraftimplode_01met.ART.State.Edition1.4bc22c5.html

[Romulox]

1. Oh. I thought this thread was about HCR. nt

[damntexdem]

2. Not ridiculous at all: what could be more emblematic?

Kraft Macaroni and Cheese: it can destroy anything! ;-)

[blondeatlast]

3. Palm, meet face. Painfully.

:wtf:

[endless october]

4. i like the generic mac and cheese better.

from powder. just tastes better.

i love the smell of orange powder mac and cheese in the morning.

smells like....

college.