“Going Rogue,” the title of Sarah Palin’s erratic new memoir, comes from a phrase used by a disgruntled McCain aide to describe her going off-message during the campaign: among other things, for breaking with the campaign over its media strategy, its decision to pull out of Michigan and for speaking out about reports that the Republican Party had spent more than $150,000 on fancy designer duds for her and her family. In fact, the most sustained and vehement barbs in this book are directed not at Democrats or liberals or the press, but at the McCain campaign. The very campaign that plucked her out of Alaska, anointed her the G.O.P.’s vice presidential nominee and made her one of the most talked about women on the planet — someone who could command a reported $5 million for writing this book.
In what reads like payback for McCain aides’ disparaging comments about her in the wake of the ticket’s loss to Barack Obama, Ms. Palin depicts the McCain campaign as overscripted, defeatist, disorganized and dunder-headed — slow to shift focus from the Iraq war to the cratering economy , insufficiently tough on Mr. Obama and contradictory in its media strategy. She also claims that the campaign billed her nearly $50,000 for “having been vetted.” The vetting, which was widely criticized in the press as being cursory and rushed, was, she insists, “thorough” : they knew “exactly what they’re getting.”
Some of Ms. Palin’s loudest complaints in this volume are directed at the McCain campaign’s chief strategist Steve Schmidt, who, ironically enough, was one of the aides to most forcefully make the case for putting her on the ticket in the first place, arguing to his boss, as Dan Balz and Haynes Johnson reported in their recent book “The Battle for America,” that she would shake up the race and help him get his “reform mojo back,” Robert Draper reported in the New York Times magazine that neither Mr. Schmidt nor Mr. McCain’s campaign manager Rick Davis apparently saw Ms. Palin’s “lack of familiarity with major national or international issues as a serious liability,” and that Mr. McCain, a former Navy pilot, saw the idea of upending the chessboard as a maverick-y kind of move.
All in all, Ms. Palin emerges from "Going Rogue" as an eager player in the blame game, thoroughly ungrateful toward the McCain campaign for putting her on the national stage. As for the McCain campaign, it often feels like a desperate and cynical operation, willing to make a risky Hail Mary pass in order to try to score a tactical win, instead of making a considered judgment as to who might be genuinely qualified to sit a heartbeat away from the Oval Office.
http://www.nytimes.com/2009/11/15/books/15book.html?hp=&pagewanted=print