2.9% alcohol. 100% sexist.

[ccharles000]

This ad for Coopers Premium Light beer, created by a Singapore agency, is one of three. Get it? Because of the low alcohol content dudes won't have beer goggles and end up hooking with an "ugly" woman! Charming, no?

http://www.feministing.com/archives/017741.html

[notadmblnd]

1. that woman is not ugly.

nt

[TorchTheWitch]

7. that's not that woman's head

It's the head and neck of a pretty slim woman pasted onto a large woman. A person that large would not have a slim face and neck. But I think that's the "beer goggles" point of the ad... drunk guy sees pretty face of young slim blonde girl in place of what the body indicates would otherwise be there.

Yet another sexist beer ad... just like most of them are.

[Anakin Skywalker]

2. Sad.

I hate offensive commercials.

[AngryAmish]

3. Question: Are some women better looking than others?

Likewise, are some men better looking than others?

[Mari333]

6. subjective. each person has their own idea of what beautiful is. nt

[LiberalFighter]

4. So they won't drink more to make up for the low alcohol content?

[LostInAnomie]

5. How is low alcohol content a selling point?

If you don't like the effects of alcohol, don't drink.

[Sebastian Doyle]

8. Must be the same ad agency that came up with the recent Burger King ad campaign

[Gwendolyn]

9. It's a trio of ads. And they're from last year. Someone posted these before.

The first is an older woman, the second a seemingly underage "woman" and this one. The idea is that beer goggles created by drunkeness only let you see a narrow vision of the person, like in this case, her head. In the second it's her breasts, and the first, her legs.

To offset the bad taste, they put an engagement ring on this girl's finger, and the second girl is obviously too young. I forget what the first woman had.