Eleven more companies ditch Glenn Beck

[Pirate Smile]

Eleven more companies ditch Glenn Beck

Sep 2, 2009
Author: James Rucker

Great news today — 11 more sponsors have distanced themselves from Glenn Beck’s television program, bringing the total to 57.

Eleven new companies whose ads were recently seen during Beck’s program—Binder & Binder, Capital One, The Dannon Company, Discover, HSBC, ICAN Benefit Group Insurance, Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner), Jordan McKenna Debt Counseling Network, Mercedes-Benz and Simplex Healthcare (creator of the Diabetes Care Club) —have pledged to ColorOfChange.org to take steps to ensure that their ads don’t run on Beck’s show. Fifty-seven companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign four weeks ago after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends.

“We applaud those companies that have recently pulled their support from Beck,” said James Rucker, executive director of ColorOfChange.org. “There are at least 57 companies who will not tolerate Beck’s race-baiting comments and we will continue to reach out to those who are still supporting him.”


Over 173,000 members of ColorOfChange.org have signed a petition asking sponsors to stop advertising during Beck’s show, and their efforts are paying off.

Here are statements from the advertisers recently distancing themselves from Beck:

In a phone conversation with ColorOfChange.org on Wednesday, Kathy Adkins, a Capital One spokesperson, confirmed that Capital One had instructed Fox News not to run the company’s ads during Beck’s program. “We don’t plan on running any more ads on the Glenn Beck Show,” said Adkins.

“We have checked with our advertising area and have confirmed that a few ads ran on the Glen Beck Show as part of a FOX TV buy at the beginning of August,” said Tommy Shi, Diversity and Inclusion Officer at Mercedes-Benz USA, in an email to ColorOfChange.org, “but no ads have run since on that show, nor are there plans to do so moving forward.”

“Mercedes-Benz USA (MBUSA) considers its commitment to Diversity and Inclusion an integral part of its corporate culture and business strategy,” Shi added. “We believe that MBUSA’s success is dependent on embracing the various cultures, nationalities and convictions of our associates and market that translate into meeting consumer needs and expectations for relevant products and services.”

“Discover is committed to supporting a wide variety of programming that features a diversity of talent, topics and opinions,” said Mai Lee Ua, Project Manager for Public Relations at Discover, in an email to ColorOfChange.org. “Our current TV buys do not include any future airings on the Glenn Beck Show.” Ua later added, “Our ads will not run during the show”.

“Infiniti has not placed any advertisements on this program for several weeks, and have no current plans to advertise on it in the future,” said Kyle W. Bazemore, Senior Manager of Product Communications at Infiniti, in an email to ColorOfChange.org. Bazemore later confirmed, “We have indeed instructed Fox not to place our ads on this program at this time.”

“We ceased advertising on the program and have no future plans for advertising on it,” said Cindy Savio, Vice-President of Public Affairs for HSBC-North America, in an email to ColorOfChange.org.

“We have requested that they re-schedule the spots,” said Dick Summer, Communications Director for Binder and Binder, in an email to ColorOfChange.org.

“Dannon doesn’t plan to run any more ads on the program and we have informed the network of this,” said Michael J. Neuwirth, Senior Director of Public Relations for The Dannon Company & Danone Waters of America, in an email to ColorOfChange.org.

“We have contacted FOX News and demanded that our commercial not be run during the Glenn Beck show,” said Keith J. Waring, a spokesperson for the Jordan McKenna Debt Counseling Network, in an email to ColorOfChange.org.

“Please be advised that as of 8/28 we have fully removed ourselves from advertising within the Glenn Beck Show,” said Robyn Warren, a spokesperson for Koeppel Direct, the agency of record for Simplex Healthcare, in an email to ColorOfChange.org. “Due to remnant buying that was in place, the lead time on pulling our advertising took longer but has been resolved.”

In a phone conversation with ColorOfChange.org on Monday, Dee Halloran, a spokesperson for ICAN Benefit Group, confirmed their request that Fox News not allow the company’s ads to air during Glenn Beck’s show.

“Jelmar typically cannot target specific shows or programming, and did not have a media buy specifically in place for Glenn Beck,” said Adrienne Gibbons, Marketing Director for Jelmar, in an email to ColorOfChange.org. “We have chosen at this time to ask that FOX News keep our advertising from this program.”

We will continue to monitor Beck’s show, contacting companies that advertise there and making sure that no companies resume their sponsorship of his show.

Thank you for all your support — we couldn’t do it without you.

http://www.jackandjillpolitics.com/2009/09/eleven-more-companies-ditch-glenn-beck/

[Cha]

1. THis is amazing to me that so many corporate

companies are drawing the line at the uber hatefilled liar, glenn bech.

[NYC_SKP]

4. Did you mean, "Glenn Blech"?

:P

[Cha]

7. It was implied and

you got it! :patriot::fistbump:

[Canuckistanian]

21. Glenn BecKKK

Would be more appropriate.

[BigBearJohn]

28. OMG! That is so funny. I'm stealing it.

[DetlefK]

30. Actually there is a wordplay in german, "talking Blech", that also fit's to Beck

I suppose you used Blech as the sound of vomitting.

In german a "Blech" is a thin metal-sheet. So if someone is "talking Blech", that means that his arguments are not solid, will surely not pass a reality-test.

[Skidmore]

11. It amazes me more that they give a pass to Limbaugh who is just

as egregious in stirring up hatred and making incendiary statements.

[Cha]

13. Yeah, it's

weird. Maybe colorforchange should go after limpbaugh next?

[mzteris]

18. agreed!

I was just thinking that.

:hi:

[Cha]

20. Have you seen this? The colorforchange guy, Van Jones'

short video classic?

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=385x363667

:hi:

[Enthusiast]

37. There must have been

an overwhelming public outcry.

[sledgehammer]

49. Yeah, but channeling their $$$ elsewhere in Faux News

Hence Beck will remain on the air and just get crazier.

[FrenchieCat]

2. That's the way we do it!

[byebyegop]

3. How's the free market working for ya Beck? Live by the sword die by the sword. n/t

[mrbarber]

5. Well color me suprised.

Times, they are-a changing.

[lamp_shade]

6. I'm PROUD to be one of those 173,000.

[vinylsolution]

8. Hey Glenn....

... how does it feel to be surrounded?

[SalmonChantedEvening]

9. *Pulls up a blackboard*

57, see that's they-- they!! And who has 57 things? Chevys!! I mean They - THEY! I mean Heinz! And they make Kerrys! Or somethin'. Now leave the x out and it spells CHAKN! Ha! See? Told you! Toollllld you!

*curtsey* :)

[dixiegrrrrl]

26. Your insight into his thinking is....scary.

:rofl: :rofl:

[SalmonChantedEvening]

33. I've always done a good impression of Not All There.

:D

[Chorophyll]

40. !!!

:rofl:

[oligarhy]

10. You are all soooo mean!

How is he going to pay for his spelling lessons?

[lpbk2713]

12. Excellent choice for a user name.

:thumbsup: :hi: :thumbsup:

[oligarhy]

16. Thanks, I was glad that a smarter DUer hadn't taken it.

...

[robertpaulsen]

17. Welcome to DU! You are too funny!

:yourock:

[alstephenson]

23. Welcome to DU, Oligarhy!

:hi: :hi: :hi:

[beac]

61. Their iz no constutushunell rite to gud speling.

Yes, I have a "deep seated hatred" for Beck. I am, I believe, a Beckist.

;)


Love that user name! WELCOME to DU!!

[onestepforward]

14. More good news! K&R

[Vidar]

15. Always good to hear. Recommended.

[leeroysphitz]

19. Could this have anything to do with the fact that talk on the blogosphere suggests that

that there are questions about wether or not Glenn Beck raped and murdered a girl in 1990?

[Uncle Joe]

22. I don't know if it was that or the talk about his romantic affection for

horned ruminant quadrupeds?

Who knows what got their goat?

:shrug:

[anigbrowl]

25. Stop, please.

http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=6449859&mesg_id=6449859

[dixiegrrrrl]

57. Ya know, I read that !!!!

Somewhere..
oh, yeah, on the internet !!!
Must be true.

[Toasterlad]

58. I Have Also Heard...

...that Glenn Beck Raped and Murdered a Girl in 1990. I have yet to see proof that he did not.

[EOTE]

59. Did Glenn Beck rape and murder a girl in 1990?

I had heard several sources speculate as to the possibility just by running a simple google search. And he's never even come close to making a formal denial. He's never informed his audience to his whereabouts in 1990 as well. I can only come to the conclusion that he has, in fact, raped and murdered a girl in 1990. What an incredibly sick fuck.

[jtrockville]

69. Yes, sick... I saw a very official looking police report suggesting

he has been charged with this crime.

[waiting for hope]

24. Glenn Beck ..

B igoted
E vil
C razy
K ook

OMG! I thought he was boycotting C's!

[wizstars]

68. make that K lansman ...

B igoted
E vil
C razy
K lansman

How can ANYBODY advertise to support that worthless fuck is beyond me.

[waiting for hope]

71. Oohh - the K is even better ..

How anyone can spend their advertising dollars on Fox Noise is beyond me, including radio spots on Limbaugh, Hannity and Bortz too.

[tomm2thumbs]

27. the word lunacy is defined by Glenn Beck and folks don't buy goods from loons

he's a bad snake oil salesman and the folks who make snake oil are finally realizing he is hurting sales

[agentS]

29. 57 companies? Who is left?

There can't be too many companies left to stick with him.

[ScottLand]

31. It's a clear-cut issue.

Do you want to support hate? Kudos to those who do not!

:toast: :applause:

[AsahinaKimi]

32. The sad truth is ...

Glenn Beck could have no sponsors and Fox News would never fire him.

[The Wizard]

34. Soon the Beckster

will be hawking The Final Solution to America's Jewish/Negro/Hispanic/Immigrant/Homosexual/Gypsy/Minority of the Day problem.
But some people are saying he already does that.
By Zeus, the guy is inFoxicated.

[moonbatmax]

35. How many sponsors could one show HAVE???

I know, there's any of a number of ways, but just consider this:

If 57 sponsors each bought a minute's worth of airtime for a 1-hour show -- a 1-minute spot, couple of 30-second ones, whatever -- that would leave about three minutes of actual show. Yes, it's a perfectly meaningless statistic, but still...

Makes me ponder.

[emmadoggy]

70. Having worked in TV traffic,

let me explain. Not all sponsors run ads in every single show. A media buy might order a rotation of 3 spots a week (by far, most spots are :30), or they might order one spot in every episode, or they might order one spot a week, or 3 spots per episode. They also do "runs" of buys, where they might be making media buys to run for two weeks during this month, and then don't place another buy for a number of weeks or even months. And since all programs have only a certain amount of time allotted for breaks, once they are filled up, extra buyers (generally the ones paying the cheapest rates) get bumped. Those bumped spots usually have to be included later as a "make-good". At least, this is how it works at the local affiliate level. Network buys are a different animal so they may work a little differently - I'm not familiar with that end of things.

But yes, a program can have many advertisers - they just aren't all advertising at the same time and in the same amounts.

[Why Syzygy]

36. WHEEEE!

:bounce: He'll have to start soliciting from his freeper viewers!

What a prize it would be to drive him completely off the air. :dream:

[RoccoR5955]

38. Is it possible for him to have NEGATIVE sponsors? n/t

[Swagman]

39. all I can say is......

:headbang::headbang::headbang::headbang:

[scarface2004]

41. glennnnnnnn bekkkkkkkkkk!!!

glennn bekkk is a total asshole!!!

[Richard D]

42. Does this really work?

I mean, if the adds don't run during beck's show, but run at other times on networks that carry beck, there is no loss of revenue to the network. No pain, no change. Or am I missing something?

[TroglodyteScholar]

73. Yea you're missing something.

Something has to pay for the production of Beck's show. If enough advertisers tell Fox "not our ads..." eventually he'll have to be cancelled because they won't be able to generate commercial revenue during his time slot. No $$$, no show.

Does that make sense?

[Richard D]

76. Yup

Stupid of me to miss that. I'm pretty media un-savvy. Haven't watched TV in around 15 years.
Thanks.

[WillYourVoteBCounted]

43. aweseome

kicked and recommended.

[jules1962]

44. Yea! And it's not even my birthday.

What is next? Trying to sell ad time on swap shop or QVC? How about informercials? His ass is gone.

[ddeclue]

45. And now the Glen Beckkk program brought to you with limited commercial interruptions!

:rofl:

[CubicleGuy]

67. The problem with that is...

... it just gives him more air time in which he can spout off his looney theories.

[TroglodyteScholar]

74. Yea, let's just wait and see if Fox is really willing to take big losses on that clown...n/t

[blue sky at night]

46. that is all well and good.........great in fact!

But the real focus should be on Fox News. Let's stop the lies and lying liars for good. Let's stop the hate speech, and get on with our lives, rebuilding the country instead of constantly talking about the Bullshit. We waste so much time and energy refuting their garbage...I am sooooooooooooooooo sick of it.

[onehandle]

47. There will be a tipping point.

He will be gone.

[L0oniX]

48. If only they would also leave Fux Snews.

[samsingh]

50. i'm impressed.

[Old Codger]

51. As long as

They still give their millions in advertising money to faux it really doesn't matter a lot.... might end up giving dippy a commercial free show and end up attracting more viewers...

[republicansarewhores]

52. I know why...

RAW

[ginnyinWI]

53. Where can I get an updated list for the boycott? Thanks. nt

[kjackson227]

54. Our voices do matter.

[louis-t]

55. Good, I can buy Dannon again.

Actually, the Kroger brand isn't bad and it's cheaper.

[Toasterlad]

56. Wow. Even a Debt-Counseling Agency Quit Beck.

Not much lower to go. Once the company that buys gold drops out, all Beck will be left with is ads for 1-900 sex party lines.

[dixiegrrrrl]

60. Ok..i want one of those phone numbers.

Then put it on a bumpersticker with the message

SUPPORT GLEN BECK ! CALL NOW !

Then I will drive thru our Wal-Mart parking lot real slow, real often, and park by the door.

Whadda think?

[Christa]

62. Change I can believe in

:rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl:

[cascadiance]

63. We should also push shows like KO and Rachel Maddow's NOT to accept his advertisers!

For example Carbonite, who is heavily sponsored by Rush Limbaugh and Glen Beck on a personal level, also had an ad on Rachel's show the other night.

http://candacesalima.blogspot.com/2007/12/carbonite-online-backup-wahoo.html

Perhaps if Rachel and others made a point to ask their advertising department to not sell ad space for these companies either, we can make this boycott that much more effective!

[defendandprotect]

64. Is there still a "Glen Beck Show" . . . and is Glen Beck still on????

[shadowknows69]

65. Then someone else is bankrolling his stay on Fox. Probably Rupert himself

You just don't lose that many sponsors in the media and keep your job. Just doesn't happen.

[CubicleGuy]

66. Surely there's a company with guts out there somewhere...

... who will proudly stand up and say something like, "Hey, we know Glenn Beck appeals to the biggest nutcases out there, but, you know, even some nutcases like to eat yogurt (or drive a car, or use a financial services company, etc., etc.)."

Come one, you gutsy capitalists out there, stand up for the nuttier portions of your consumer base!

[Swamp Rat]

72. HAHAHAHAHAHA!!!!!!!!!!!!!!

:D

[shadowknows69]

75. Brillant Swampy. How you been man?