Bill O'Reilly has been brought low by the same process that afflicted Jerry Springer. Once respected journalists, they sold their souls for higher ratings, and follow their siren song. Springer is honest about it: "I'm going to Hell for what I do, and I know it," he's likes to say. O'Reilly insists he is dealing only with the truth. When his guests disagree with him, he shouts at them, calls them liars, talks over them, and behaves like a schoolyard bully.
I am not interested in discussing O'Reilly's politics here. That would open a hornet's nest. I am more concerned about the danger he and others like him represent to a civil and peaceful society. He sets a harmful example of acceptable public behavior. He has been an influence on the most worrying trend in the field of news: The polarization of opinion, the elevation of emotional temperature, the predictability of two of the leading cable news channels. A majority of cable news viewers now get their news slanted one way or the other.
<snip>
What are TV shouters telling their viewers? They use such anger in expressing their opinions. Who are they trying to convince? They're preaching to the choir. Their viewers already agree with them. No minds are going to be changed. Why are they so mad? In a sense they're saying: You're right, but you're not right ENOUGH! I'm angrier about this than you are! Viewers may get the notion that there's unfinished business to be done, and it's up to them to do it.
How can one effect change? By sincere debate and friendly persuasion? O'Reilly sets the opposite example. He brings on guests who represent the "enemy," doesn't seriously engage their beliefs, and shouts: Be quiet! I'm right and you're wrong! I stand for good and you stand for evil! I'm not exaggerating. Sometimes those are the very words he uses.
<snip>
Sometimes O'Reilly is compared with Father Coughlin, a popular far-right radio commentator in the 1930s who fanned the flames against Roosevelt and warned about immigration and "foreigners," by which it was understood he meant primarily Jews. O'Reilly objects to such a comparison, and certainly there is no reason to consider him anti-Semitic.
But a team of media researchers at Indiana University studied every editorial broadcast by O'Reilly during a six-month period and found a similar nativist cast. Among the findings of their paper published in the Journal Journalism Studies was this one:
According to O'Reilly, victims are those who were unfairly judged (40.5 percent), hurt physically (25.3 percent), undermined when they should be supported (20.3 percent) and hurt by moral violations of others (10.1 percent). Americans, the U.S. military and the Bush administration were the top victims in the data set, accounting for 68.3 percent of all victims.
In their analysis, the researchers concluded:
The same techniques were used during the late 1930s to study another prominent voice in a war-era, Father Charles Coughlin. His sermons evolved into a darker message of anti-Semitism and fascism, and he became a defender of Hitler and Mussolini. In this study, O'Reilly is a heavier and less-nuanced user of the propaganda devices than Coughlin.
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What were those "same techniques?" The Indiana team quoted an earlier study:
The seven propaganda devices include:
* Name calling -- giving something a bad label to make the audience reject it without examining the evidence;
* Glittering generalities -- the opposite of name calling;
* Card stacking -- the selective use of facts and half-truths;
* Bandwagon -- appeals to the desire, common to most of us, to follow the crowd;
* Plain folks -- an attempt to convince an audience that they, and their ideas, are "of the people";
* Transfer -- carries over the authority, sanction and prestige of something we respect or dispute to something the speaker would want us to accept; and
* Testimonials -- involving a respected (or disrespected) person endorsing or rejecting an idea or person.
These techniques, first listed in the 1930s, paint an uncanny portrait of what you can see and hear any night on the O'Reilly Factor.
Using analysis techniques first developed in the 1930s by the Institute for Propaganda Analysis,
Conway, Grabe and Grieves found that O'Reilly employed six of the seven propaganda devices nearly 13 times each minute in his editorials. His editorials also are presented on his Web site and in his newspaper columns.
I wonder which one of the seven he didn't use.
A Serial Bully is defined as one who takes behavior first employed in childhood and carries it forward into adult life, at home, in the workplace, or both. Here is what the British website bullyonline has to say:
The serial bully appears to lack insight into his or her behaviour and seems to be oblivious to the crassness and inappropriateness thereof; however, it is more likely that bullies know what they are doing but elect to switch off the moral and ethical considerations by which normal people are bound. If bullies knows what they are doing, they are responsible for their behaviour and thus liable for its consequences to other people. If bullies don't know what they are doing, they should be suspended from duty on the grounds of diminished responsibility and the provisions of the Mental Health Act should apply.
http://blogs.suntimes.com/ebert/2009/06/the_oreilly_procedure.html
He is a bully. That's for sure.
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