http://www.nytimes.com/2008/10/20/opinion/20krugman.html?hpForty years ago, Richard Nixon made a remarkable marketing discovery. By exploiting America’s divisions — divisions over Vietnam, divisions over cultural change and, above all, racial divisions — he was able to reinvent the Republican brand. The party of plutocrats was repackaged as the party of the “silent majority,” the regular guys — white guys, it went without saying — who didn’t like the social changes taking place.
It was a winning formula. And the great thing was that the new packaging didn’t require any change in the product’s actual contents — in fact, the G.O.P. was able to keep winning elections even as its actual policies became more pro-plutocrat, and less favorable to working Americans, than ever.
John McCain’s strategy, in this final stretch, is based on the belief that the old formula still has life in it.
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Maybe there are plumbers out there who earn that much, or who would end up suffering from Mr. Obama’s proposed modest increases in taxes on dividends and capital gains — America is a big country, and there’s probably a high-income plumber with a huge stock market portfolio out there somewhere. But the typical plumber would pay lower, not higher, taxes under an Obama administration, and would have a much better chance of getting health insurance.
(snip)
Whatever today’s G.O.P. is, it isn’t the party of working Americans.
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