Sometimes in politics, the medium really is the message. The Republican nominee cannot compete with Obama's crowds or cash, so small-scale events where he excels are becoming central to his candidacy
Surround Barack Obama with an arena of 20,000 supporters, or a city center with twice as many, and it doesn't so much matter what he says. The sheer spectacle speaks for itself — something new is happening, and a whole lot of people are passionate about being a part of it.
The same can be said for John McCain, though his trademark medium is anything but the formal rally, where his appearances can still leave empty seats and relatively subdued crowds even in a high school gymnasium. Instead, McCain is most at home in the "town hall meeting," a modern twist on the old New England civic institution, where neighbors would gather to participate in pure democracy. For McCain, the town hall is more than just a chance for him to spread his message of staying the course in Iraq and cutting taxes and spending. It is itself the message he wants to deliver.
"These town hall meetings are the most important part, in my view, of the process, because it not only gives you a chance to hear from me — and I'll try not to make you hear from me very long — but it gives me an opportunity to hear from you," McCain said Friday, at a town hall in central New Jersey. "It gives us a glimpse and an idea of your hopes, and your dreams, and your aspirations, and your frustrations today, and the challenges that you face, and better sets our priorities, and it helps me enormously."
As a practical matter, McCain overstates the reciprocity of these events. Over the more than 100 town halls he held in New Hampshire alone this cycle, it's hard to track many interactions that had any real effect on his policy positions. The one major historical exception is global warming, an issue on which McCain has broken with his party, in part, he says, because of all the environmental concerns he heard at town halls during the 2000 campaign. But even if the town halls are less interactive than he claims, his praise of them cannot overstate their importance to his candidacy.
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http://www.time.com/time/politics/article/0,8599,1814902,00.html