The Wall Street Journal
Preference Aside, Cindy McCain Handles Limelight
Candidate's Wife Fills Several Roles In Public, Private
By MONICA LANGLEY
April 17, 2008; Page A8
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Although she says she wants to be a "traditional" first lady, Mrs. McCain has led a life that by any measure has been untraditional. She heads one of the nation's largest beer distributorships, an Anheuser-Busch Cos. franchise inherited from her father. She has sported "MS BUD" on her license plate, and from the campaign trail she uses her BlackBerry and cellphone to oversee this region's rollout of Bud Lite Lime and to expand her corporate empire. Last month, while Sen. McCain was touring Europe and Iraq to show his foreign-policy credentials, Mrs. McCain flew into postwar Kosovo on a mission to clear land mines. It was the latest of several trips she has made in recent years as part of a detonation team. She also supports the charity arranging the trips by serving on its board and making donations.
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She also got involved in the beer distributorship started by her father. Art Pearce, who worked at his own family's company, a Coors distributor in Phoenix, frequently ran into her at industry events. Her focus shifted as soon as she met John McCain, a dashing Navy officer in his dress whites, at a cocktail party in Hawaii, where she was vacationing with her parents. They had "instant chemistry," Mrs. McCain has said. She didn't know he had been a prisoner of war in Vietnam for five years. She has said that they both lied about their ages: He said he was four years younger; she said she was three years older. At the time, Sen. McCain was separated from his first wife, with whom he had a daughter. He had adopted his wife's two sons. After a divorce, he married Cindy Hensley in 1980. Having signed a prenuptial agreement that her assets would remain separate, he left the Navy to join her father's business, Hensley & Co., as a public-relations manager for $50,000 a year. His young wife brought home much more from company distributions.
Her family provided some of the funding when he ran for Congress in 1982. After his election, the couple began a commuter marriage, with Mrs. McCain staying in Phoenix to raise their growing family. "We really feel that one of the smartest things we ever did was have our kids grow up in Arizona," Sen. McCain said recently on the trail. "It's very tough to be a relative of a politician in Washington, because of the fishbowl effect." Although the commuter marriage continues to this day, Sen. McCain said the family took two vacations together every year and Mrs. McCain "is the one that always made that happen."
In 2000, when Mrs. McCain's father died, she inherited the beer distributorship. Hensley's chief executive, Bob Delgado, said he sat down with Mrs. McCain to ask what she wanted to do with the business. He expected her to put it up for sale. "I want the employees and their families to know that I will take care of them the way my dad has," she recalls telling Mr. Delgado. "I'm not going to sell just because he died." Mrs. McCain said she wanted the company her father built from scratch to go to her children someday, Mr. Delgado said. Since James Hensley's death eight years ago, the distributorship has nearly doubled, holding a significant portion of the Phoenix-area market share. It has 700 employees and annual revenue of about $300 million. Mrs. McCain has approved the buyout of another distributorship, helping bring sales last year to 23 million cases of beer.
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In 1991, Mrs. McCain came across a girl in an orphanage in Bangladesh. Mother Teresa implored Mrs. McCain to take the baby with a severe cleft palate; the senator's wife did so without first telling her husband. The couple adopted the girl, named her Bridget, and has seen her through some dozen operations to repair her cleft palate and resolve other medical problems. When Bridget drops into the campaign, Mrs. McCain goes out of her way to point her out. "I want to make sure everyone knows she's a part of us, too," she said. (The dark-skinned child was the subject of a "dirty trick" during Mr. McCain's presidential run in 2000, when unknown operatives spread the rumor that Bridget was the product of an affair.) These days, Mrs. McCain is active in charities specializing in war-ravaged and developing countries. This summer, Mrs. McCain will join an overseas mission of Operation Smile, a charity she has long supported that travels the world to perform corrective surgery on children's faces.
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