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throughout the industry.
The bean counters claim that passengers value price above reliability, comfort, food, courteous employees, or anything else, although I suspect that it's a matter of projection. Since the bean counters themselves think of everything in monetary terms, they imagine that the entire population of the U.S. wants nothing more than the cheapest flight possible.
In order to provide the cheapest flight possible and still make money, the airlines start nickel and diming the passengers. One flight attendant for a major airline told me that it would no longer be possible for the coach passengers to have a twist of lemon or lime with their soft drinks, because some obsessive person in cost accounting had determined that the airline could save $45,000 a year that way.
The bean counters have narrowed the seats and crammed them closer together, taken away meals (which were decreasing in quality almost by the week) on domestic flights, even flights to Hawaii, and cut down on cleaning.
Given the constant increase in unpleasantness, as flying has turned from a relatively comfortable adventure into a nerve-wracking ordeal, who can blame passengers for seeking the lowest possible price? If it's possible for me to pay anywhere between $2000 and $200 for the same 17" wide seat with 31" pitch, 8 ounces of a soft drink, and a bag containing four pretzels, depending on what day or even what hour I make the reservation, I'm going to go for the lowest price. I'd be an idiot not to, since paying more doesn't bring me any more comfort or goodies--except the remote possibility of an upgrade if I'm an elite.
It's an absurd system, something only a bean counter could love. What restaurant would stay in business if it offered the same meal at up to 10 times its lowest price, depending on how far in advance the customer had made a reservation?
Yet some European airlines have had success with Premium Economy sections on overseas flights--a class between coach and business for perhaps $500 more than coach on a transatlantic flight. Those of us who have earned status on United have done so largely because it qualifies us for Economy Plus, which is not a true Premium section, since all you get is more seat pitch, although that's a major consideration
I know that airline employees do not have it easy. Both employees and passengers are screwed over by the executives, especially the bean counters.
I've mentioned this on another thread, but I wish all airline executives (especially the bean counters) could be required to make a long-haul roundtrip flight in coach every week: ORD<>HKG one week, JFK <> JNB the next week, and then SFO <>LHR the third week. I bet we'd see some improvements in coach after a month or so.
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