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"Not having money and not having a media make it nearly impossible for anyone else to have their ideas heard."
Are you sure? Because that's my first thought too. But then I think, that can't be true. But it sure is convenient for the other candidates if we buy into that.
But, think about it. People have CD/DVD burners, right? And how much does it cost to burn 200 CDs? Fifty bucks? 200 CDs per person would go a long way. Not to mention the fact that one DVD could be shown over and over again. And what about having tract-like brochures made? How much could that cost? I'm not saying that those are 100% solutions, but thinking back on the history of advertising, there are stories about ads that ran once and changed the history of an industry. Think about the Apple 1984 ad. Apple paid to run it once and let PR do the rest. And what about Youtube? And e-mailed viral videos? And the Jesse Ventura for Governor campaign. Talk about low-budget advertsing. I'm not sure how much money they had to run the ads they made, but the production value of the ads themselves was next to nothing.
Kucinich doesn't need money as much as he needs steam. Momentum. A wave of support, independent of the media. That's what put Dean into contention before the "yeeeha!"
I think Kucinich also needs a message. Something that will stick in people's heads when they watch the news. He needs something like "Where's the beef?" or "The smoking gun in the form of a mushroom cloud" that will stick. His message is strong, and to see him speak is to know that he has integrity and a definite point of view, but there's no tagline to carry the weight. Advertisers don't use slogans because they like them, they use them because it creates a cohesive, memorable brand identity.
When Hertz ruled the rental car world, Avis made a campaign out of "We're #2, so we try harder." In one line, they'd put everything into perspective. You knew where they stood, where Hertz stood, what the relationship was between the two, etc. That's what Kucinich needs. So does Obama.
That being said, I think I'll go work on one.
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