and educate the media about that kind of thing. One question neither reporter thought to ask was: how does this dye affect the health of the plant, the soil, earthworms, birds and all the rest of the critters in and around the lawn? They say "non-toxic" but how about a reporter that knows what a MSDS (Material Safety Data Sheet) is and how to interpret it for the average viewer in order to inform just now "non-toxic" that spray truly is. Or how about asking a botanist to explain why it's not a good idea to cover up the pores and cut back on the light getting to the plant, however miniscule it may seem with a dye.
I'm also surprised neither of those reporters does any gardening or lawnwork. However, I am not surprised that they don't seem to have heard of a weep or drip hose. Most people I have talked to that have heard of them also don't seem to know how to use them, so I guess it's not surprising they aren't as popular. (Fill the weep hose, shut the water off, then just barely crack open the faucet so you get a literal drip over the full surface of the hose. No evaporation and the water seeps down into the soil and roots deeply and more thoroughly.)
But, definitely someone needs to be promoting
xeriscaping, and I would think the city of Tampa would be hammering that point every chance they could get.