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I imagine an ad like this:
"Each party has sent their best candidates into this race, to ensure that the United States of America get the best available government. Each team presented to the public consists of an old face and a new face.
Joe Biden and John McCain are experienced politicians with a long track record as Washington-insiders. {pictures of them shown}
And what about the other two politicians? They have only been into politics for a few years, but let's take a look at the legislation they took part in."
At this point in the ad, the screen would split into a left and a right half. Left half: In the upper left corner a picture of Palin; the background in a dark, grey red. Right half: In the upper right corner a picture of Obama; the background in a dark blue.
(Simple reason: Left-right-asymmetry in perception and brain-processing. If you hear something with your right ear, your brain processes it more emotionally. If you hear something with your left ear, your brain processes it more logically.)
In each half of the screen, text begins to scroll down, listing the accomplishments of Palin and Obama. Imagine it before your inner eye: On Palin's side the data slowly scrolling down. And on Obama's side the facts rushing through, so fast, you can hardly read them (that shortens the ad).
In the end, both lists reach their end synchrone.
"Although McCain dropped the issue entirely, experience is still something you should expect from a candidate."
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