That is exactly what happened today. Bush got the bully pulpit. He pre-empted the Democrats. The media gladly covered it.
On CNN last week with Soledad O'Brien:
O'BRIEN: Let's go back to the polls for a second. If there is a plan you're saying and the Democrats are putting up this unified front, why are the numbers so bad? Why are Americans not getting that message? 70 percent say that there is no plan.
DEAN:
Because the Republicans have the president of the United States. The president of the United States can say whatever he wants and so do his henchmen, when they get out there. The president blames the media, but the truth is, our problem is getting through to the media. We're not blaming the media. We're just saying, when you're the president you can say what you want and that's what gets covered. We've steadily put together a solid position on Iraq. There's a middle ground between Jack Murtha and Joe Biden. We think it makes a lot of sense. And we think -- I can guarantee you if the Democrats take over you will not hear talk from us about we're going to leave this to the next president. We need to deal with Iraq right now. And we need to deal with it a thoughtful and sensible way, and we need to listen to the military, not just talk about listening to the military, which is what the president's doing. This president doesn't give a darn what the military tells him and never has. O'BRIEN: Jack Murtha says the election will be all about the war, the midterm election. Do you think that's going to be true?
DEAN: I think it's partly about the war, and I think it's partly about do you want more of same or do you want a real change. We're going to give you a real change. We'll bring honesty and openness back to our government again. We're going to create America jobs that will stay in America. We want a health care system that works for everybody. Look what the president did. Didn't tell us the truth about Medicare Part D, this ridiculous drug program he has for Medicare driving seniors crazy. We need a president who will tell us the truth. "
http://transcripts.cnn.com/TRANSCRIPTS/0603/23/ltm.05.html