Vegas Bests San Francisco as Leading Destination, Says Survey

[kweerwolf]

Las Vegas is among the leading U.S. travel destinations for gays and lesbians, according to a recent study by Community Marketing, Inc., a San Francisco-based market research lab.

Twenty-five percent of the 4,000 gays and lesbians surveyed traveled to Las Vegas in 2005, ranking second only to New York, where 30 percent had visited. San Francisco ranked third, with 24 percent.

"The fact Las Vegas beat out San Francisco, which was once thought of as the preferred destination for this market, shows Las Vegas is making great strides in attracting a diverse audience," says Terry Jicinsky, senior vice president of marketing, Las Vegas Convention and Visitors Authority (LVCVA).

<snip>

In upcoming campaigns, the LVCVA plans to punctuate its marketing programs with the launch of a new multi-faceted campaign specifically targeting the gay and lesbian traveler.

http://www.gfn.com/features/story.php?sid=17509

Oh wonderful! I always wanted to be a marketing niche! :eyes:

Maybe this explains why my parents were always wanting me to go to Vegas with them. They were hoping I'd find a husband! :D

[imouttahere]

1. Las Vegas & Orlando - the cheesiest places on earth!

I'll take SF over most cities in the U.S. any day...but this just goes to prove the old adage, to each his own.

[KurtNYC]

2. Vegas is one of the most homophobic/sexist big cities

Sad to hear people are supporting a city that hates them.

Montreal has a big casino.... hint, hint.

[imouttahere]

4. Tons of cities have big casinos now....

and if they are not IN the city, they are a short drive away.

[mitchtv]

3. the Quality of the tourists

Walmart or Saks?