"What Would Brian Boitano Do?" is a song from the film South Park: Bigger, Longer & Uncut written by DVDA (Trey Parker and Matt Stone's band) in which figure skater Brian Boitano is treated as a role model for all situations (which become increasingly ludicrous in the lyrics), in parody of the saying "What Would Jesus Do?".
Response from Boitano
In a series of interviews, Boitano has revealed a light-hearted nature over the use of his name in the song.<2><3><4> He skated to a slightly modified version of the song as part of the 1999 Brian Boitano's Holiday Skating Spectacular television special.<5> Boitano is also starring in a new TV show on the Food Network, the title of which, What Would Brian Boitano Make?, mirrors the South Park song's title; the show premiered August 23, 2009.<6>
http://en.wikipedia.org/wiki/What_Would_Brian_Boitano_Do%3F