ARLINGTON, Texas -- Jerry Jones is clear on what he's shooting for when the NBA All-Star Game takes center stage inside his football palace.
"Well, we want to push the magical number and we think we have an opportunity here," the visionary Dallas Cowboys owner said Saturday afternoon before the Texas-North Carolina college game. "We're well along the way right now: One-double-O."
That's Jones-speak for 100,000 fans jamming Cowboys Stadium for the NBA's Feb. 14 showcase event, which is being broadcast by TNT and ESPN Radio. Mavericks owner Mark Cuban has also plugged that "magical" number since the All-Star Game was awarded to the Dallas area over a year ago.
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Saturday's game between two top-10 programs was viewed as a dress rehearsal by the NBA and Cowboys Stadium, with the setup being very similar for the All-Star Game. Jones said the massive 80-yard video scoreboard, which dwarfs the raised basketball court, should help fans suffering from arena withdrawal.
"It'll be intimate," Jones assured. "It'll have an energy that's hard to replicate for basketball. This is something that we've planned on and hoped for."
http://www.nba.com/2009/news/12/19/allstar.jones/