Hotel ditches nightstand BiblesTravelers can choose to have Bible or other offerings from 'spiritual menu'The Tennessean
By RACHEL STULTS and NATALIA MIELCZAREK
March 25, 2008"Hi! I'm the 'good book' girl. Want me to turn some
pages for you???Visitors to Hotel Preston won't find the Holy Bible in their nightstand. Instead, travelers will have to call room service to order it from a "spiritual menu," which will include other literary offerings like the Book of Mormon, the Quran and books on Scientology, said Dina Nishioka, public relations director for Hotel Preston. Oregon-based Provenance Hotels, which owns the Hotel Preston, is breaking away from a longstanding tradition of placing Bibles from Gideons International in its rooms. The goal is to offer variety to travelers who aren't Christians or to visitors looking to learn about a different faith, Nishioka said.
"Our guests come from different places and they definitely come from different cultures, backgrounds, ethnicities, so we want everyone to feel welcomed and comfortable," Nishioka said. Brian Ruf, president of the Travel and Tourism Research Association, said the idea of a spiritual menu is so "leading edge" that the international organization has not done research that would show whether Hotel Preston is on the cusp of a trend. Ruf said he thinks the switch might be politically controversial but said travelers with a more international perspective might appreciate it. "They obviously have made an observation about the segment of the market they want to go after and it's a calculated risk," Ruf said.
'Only positive feedback'Hotel Preston has been in the spotlight recently for its unconventional marketing techniques. Owners put the one-time Radisson through a makeover in 2004 and now visitors to the 200-room hotel are offered complimentary pet fish, rubber duckies and lava lamps for their rooms, as well as a pillow menu. Most recently, as part of a living art display, Hotel Preston began hiring young women to take turns wearing pink lingerie and living in a glass-plated mock hotel room in a corner of the hotel's cocktail lounge.
Hotel Preston and the four others owned by Provenance Hotels are so-called boutique hotels that have mushroomed across the country in recent years. They target a hipster clientele, with trendy furniture, amenities and entertainment options. The laminated spiritual menus will be rolled out in the next three to four weeks.
Gideons International spokesman Steve Smith said the Nashville-based organization had not heard of the change at Hotel Preston, and would not comment on "issues regarding Scripture distributions." The Gideons organization has been distributing Bibles since 1908.
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- I wonder if the hotel has to inform Homeland Security if one of their guests orders a Quran??? Hmmm....
Well, I'm sure that after sitting in the hotel bar scarffing down shots and watching scantily clad pink-lingerie wearing young women living in a glass-enclosed hotel room for several hours, reading the holy book is the first thing on most guy's mind when they get to their rooms.....========================================================================
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