Beck loses 50 percent of his advertising dollars.

[ProSense]

Beck loses 50 percent of his advertising dollars.

Today, Color of Change announced that since it launched a boycott of Glenn Beck’s Fox News show a month ago, the controversial host has lost half of his estimated advertising revenue:

According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.

“Fox News Channel has consistently claimed they haven’t lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise,” said Color of Change Executive Director James Rucker. “Fox News Channel has a limited amount of ad positions. If 62 companies refuse to run ads on two of their 24 hours of programming, they are losing inventory.”

[Rick Myers]

1. That's GOOD business!!!

Free trade and all...

[Cha]

2. Rec'd and Kick bech

to the curb on lost revenue.

Thanks, Van JOnes and Pro Sense~:patriot::patriot:

[Bobbieo]

4. I signed their petition today.

[bbinacan]

3. Where do they

get their data on advertising revenue? They don't cite a source.

[Medusa]

9. Go check out Gawker.Com

they have this story and they cite the source.

[bbinacan]

15. No source is given

From the article

"Color of Change's release doesn't say where it got that data, but we've been told the source and shown the raw data on the condition that we don't reveal where it came from: a well-known firm that tracks advertising revenue and sells its proprietary data."

[prostomulgus]

5. Beck is toast ... NOBODY is watching him anymore.

I don't care what the rigged ratings numbers are. The network execs know the REAL numbers and they will have to react to them sooner rather than later.

[rug]

6. His audience loses 50 percent of their brain cells.

[robo50]

7. Sarah Palin/Glenn Beck for President 2012.

That will make the Republicans self-destruct, once and for all.

[LiberalFighter]

8. Couldn't happen to a nicer guy or company. nt

[Colobo]

10. Excellent. Beck is a truly dangerous guy.

[Nancy_Thompson]

11. Anyone can join colorofchange.org

I joined when they first started this campaign. Anyone can join and support
their causes. I am not a person of color but I joined. Please think about
joining and supporting them.

[Cha]

13. Already have, thanks..

http://www.colorofchange.org/

[zulchzulu]

12. Murdoch needs to man up and fire Beck for being Captain Fail

If a reporter or anyone on the program list is losing your company 50% of advertising revenue, they should either be fired or told they have a very short amount of time to turn it around. But the way Beck is going, it's nowhere but down. He can appeal to the Sore Loser Freeloader Tinfoil Hat Crowd all he wants, but they are on limited income due to being on government-run, socialist programs.

:rofl:

[donheld]

14. Then we still have work to do.

[Lucy Goosey]

16. Does there not come a point at which this translates into him losing his job?

Seriously.