Barack Obama campaign claims two top prizes at Cannes Lion ad awards

[Pirate Smile]

Barack Obama campaign claims two top prizes at Cannes Lion ad awards
Barack Obama election work hailed for mix of new media, community and TV advertising at Cannes Lions awards

The campaign that drove Barack Obama to victory in the US presidential election has claimed two top awards at the Cannes Lions International Advertising Awards.

The campaign, submitted by Obama for America, has been hailed as a masterful combination of new media, door-to-door and community grass roots campaigning with a clever tactical use of traditional TV advertising.

The campaign won two grands prix in the Titanium and Integrated Lions categories.

To win the Titanium grand prix, a campaign must involve a breakthrough idea that is "provocative, challenges assumptions and points to a new direction".

"Titanium celebrates work that causes the industry to stop in its tracks and reconsider the way forward," according to the rules set out by the Cannes organisers.

The integrated prize is awarded to a campaign using three or more media – such as TV, press and the internet - that is "high standard and state-of-the-art".

Earlier in the week, Obama's campaign manager, David Plouffe, gave a seminar about how the different facets of media were used to deliver the campaign.

The Great Schlep, the campaign featuring Sarah Silverman designed to increase Obama's Jewish support, won a Titanium Lion for agency Droga5.

http://www.guardian.co.uk/media/2009/jun/29/barack-obama-cannes-lions

I loved The Great Schlep.

[msongs]

1. ios there an award for suckering the gay vote? nt

[HiFructosePronSyrup]

2. Are you claiming that gay people are stupid and easily suckered?

[Pirate Smile]

3. It works to shut down discussion of anything else.

[Cha]

4. Shame on him..he

should know better..that's what happens when all you do is knee jerk and don't have any contribution of substance.

[Cha]

5. This is spectacular Spectacular..

It was Amazing and to have it recognized at Cannes with a Lion Award:bounce:B-)

And, Sarah Silverman deserves one, too, for her contribution of The Great Schlep!

Sarah was on Jon Stewart's last week or two .. I didn't see her and I had forgotten about her wonderful activism..good to be reminded!

[Pirate Smile]

6. Ha - they gave a special award to the "Wassup" TV ads adapted to the Obama campaign.

"Charles Stone III, the creator of Budweiser's famous "Wassup" TV ads from 2000, was given the unique award of a special jury commendation.

Stone produced a 2008 version, through Los Angeles-based Believe Media, to galvanise support for Obama's presidential bid.

The ad features the formerly happy-go-lucky characters in dire circumstances, such as being posted to Iraq and the stock market crash, since we last saw them in 2000."

http://www.guardian.co.uk/media/organgrinder/2008/dec/11/top-viral-ads-2008

[Cha]

8. Awesome! And, thanks for the cool links,

Pirate Smile:) I'll look at them in a bit after I've relaxed a little from working all day.

[Pirate Smile]

7. Here is The Great Schlep.

http://www.youtube.com/watch?v=AgHHX9R4Qtk

[Pirate Smile]

9. kick