Obamamercial Watched by 21.7% of Households in Top Media Markets

[eshfemme]

http://blog.nielsen.com/nielsenwire/media_entertainment/217-of-households-in-top-local-tv-markets-watched-obama-infomercial/

The combined overall household rating for Senator Barack Obama’s Wednesday night infomercial, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 21.7.

Obama’s simulcast is the first to be aired by a presidential candidate since Ross Perot ran a political telecast on Election Day in 1996. That program was watched by 16.8% of all households nationwide.

In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets.

The national numbers won't be in until this afternoon but it looks very good that the Obamamercial not only paid off in the messaging, hype and general awesomeness-- it also reached a broad audience. Man, talk about getting your bang for the buck!

[PresidentObama]

1. 22 million households? I'd say that gamble paid off, big time!

[On the Road]

6. At $3 Million Total for Three Networks,

that's about $0.35 per viewer. Quite the bargain.

[eshfemme]

7. That's even less than a postage stamp! Kick ass!

[HiFructosePronSyrup]

2. But... but... but... the world series delay!

Greek columns! Dangling keys! Tire pressure gauges!

[NJmaverick]

3. The youtube version has nearly 700,000 hits

[Cha]

4. Call me..whatever. But, I like

The Obama Special paid for by Americans like you and me. :)

[PolNewf]

5. 26+ million viewers according to Zap2It

http://www.zap2it.com/tv/ratings/zap-ratings102908,0,1794699.story