I am sure as McCain's lies continue to be exposed, people will eventually ask, "Why is Obama not ahead?" I also bet people will ask, "Why does McCain keep on stealing Obama's lines? Doesn't that make McCain look stupid?"
Well, the answer is that the McCain's campaign knows its audience and it is doing its best to create confusion regarding the candidates, the parties, and the positions they stand for. This is why McCain lies shamelessly; because he knows he can probably get away with it, particularly with a relatively docile news media that is afraid to be branded sexist or biased.
http://people-press.org/report/319/public-knowledge-of-current-affairs-little-changed-by-news-and-information-revolutions/snip
Since the late 1980s, the emergence of 24-hour cable news as a dominant news source and the explosive growth of the internet have led to major changes in the American public's news habits. But a new nationwide survey finds that the coaxial and digital revolutions and attendant changes in news audience behaviors have had little impact on how much Americans know about national and international affairs.
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On average, today's citizens are about as able to name their leaders, and are about as aware of major news events, as was the public nearly 20 years ago. The new survey includes nine questions that are either identical or roughly comparable to questions asked in the late 1980s and early 1990s. In 2007, somewhat fewer were able to name their governor, the vice president, and the president of Russia, but more respondents than in the earlier era gave correct answers to questions pertaining to national politics.
In 1989, for example, 74% could come up with Dan Quayle's name when asked who the vice president is. Today, somewhat fewer (69%) are able to recall Dick Cheney. However, more Americans now know that the chief justice of the Supreme Court is generally considered a conservative and that Democrats control Congress than knew these things in 1989. Some of the largest knowledge differences between the two time periods may reflect differences in the amount of press coverage of a particular issue or public figure at the time the surveys were taken. But taken as a whole the findings suggest little change in overall levels of public knowledge.
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/snip
Thus, when many of you ask, "How can McCain be ahead?" Perhaps the answer is that after watching the Republican National Convention when speaker after speaker railed against a liberal Washington, many Americans simply do not know that George Bush and John McCain are in the same party, are both conservatives, and that McCain voted in support of Bush 95% of the time in 2007.
This is also why McCain so quickly copies Obama lines regarding change and "enough is enough." McCain is trying to create confusion such that voters who identify with Obama's message think the message comes from McCain, and the survey above shows that this strategy is entirely possible.