McCain Releases New Ad Called "Temple"

[slinkerwink]

The ad is here.

The script of the ad is below:

Take away the celebrity.

The thrilling words.

What’s left?

Old ideas masquerading as change.

Obama and his liberal allies promise higher taxes on your income, life savings, your electric bill.

They oppose offshore drilling.

It’s not change, it’s more of the same.

Obama and his liberal allies. Not ready to lead.

I have to say that this is a very effective ad in that it reframes Obama’s convention speech. Also note that they’ve used the line “old ideas” to rebut the charges of “same old policies” that the Obama team has been using in their ads. I wish the production values of Obama’s campaign ad team were more up to par, and that’s the one thing that has bothered me about the Obama ad team is the clear contrast in terms of media marketing.

[d_b]

1. the debates are going to rock!

[LeftinOH]

2. ..."opposes offshore drilling; will raise your taxes.." Lies - that the Obama camp needs to

jump on immediately, via TV promos (hopefully even using clips from McCain's own ads). In 2004, Kerry's team was pitifully slow to respond to attacks, when they even bothered.

[slinkerwink]

8. the Obama campaign really hasn't forcefully rebutted this lie

in their own ads.

[krabigirl]

3. Ugh - especially since this ad is false. Obama will lower taxes for the middle class.

I guess this ad is targeted toward the super-wealthy?

And actually, he is wrong because (sadly) Obama did say he has supported offshore drilling now to some extent. :(

Where did Obama say he was going to tax electric bills? Where do they get this stuff??

[Thrill]

4. My question is how are they allowing the RNC and McCain campaign to have ads together?

It they're allowing this. What is the point in Public Financing?

[Meshuga]

5. The McCain campaign is so effective because they have no shame about lying

They are shameless as far as lying. They can do it freely because the media lets them get away with it. Instead of fact checking the media will echo this. Just watch!

[slinkerwink]

9. they want the media to give up after factchecking the same lies

three times in a row.

[FrenchieCat]

6. How is stealing your opponent's slogan, approach and message

become "effective"? It just demonstrate a lack of original ideas. Why do anyone want to vote for that. If McCain has no one to copy, how will he lead? :shrug:

[slinkerwink]

11. because if you repeat it enough times, it sticks

[Occam Bandage]

14. If he wants to make the election about "change," then he's digging his own grave.

The two polling numbers in which Obama has an insurmountable lead are "Has new ideas" and "Will bring change." He can try to co-opt that, and if he does so, then he'll close that gap slightly. But, at the same time, he'll make the election about Obama's strengths, and not his own. That's a recipe for a loss, just as it was when Kerry did the same thing in '04 (with war-on-terror "strength" that time).

[Mugsy]

7. The "Temple"

I'm assuming by "Temple", they're referring to the backdrop behind Obama when he delivered his acceptance speech on the 40th anniversary of MLK's speech at the Lincoln Memorial... you know, that "Temple" looking building in DC?

[LynneSin]

10. I have a difficult time that this comes from someone who voted 95% of the time with Bush

Guess what - those tired old liberal ideas haven't been in play for 8 years now. And last time they were (and it wasn't a strong liberal ideas president), we had peace, propserity and a surplus in our governments coffer.

Tell me where the hell is that an issue and why we can't have it back.

[Occam Bandage]

12. Reversing then repeating your opponent's talking points is not "reframing," nor is it effective.

"It's not morning in America!"
"I don't like Ike!"
"You won't keep cool with Coolidge!"
"Neither Tippecanoe nor Tyler too!"

[Caribou Barbie]

13. I'm new here...

so my opinion probably doesn't mean spit. But that is just bullshit and somebody needs to hold McPain accountable for our families hurting, stagnant wages and 6.1% unemployment. 6.1%!!!!!!!!!!!!!!!!!!!

[yellowdogintexas]

18. congrats on being the first to snag that user name LOL. Are you from the South? "doesn't mean spit"

is something my mom said ALL the time. (ole Kentucky gal here)

and you are spot on Welcome to DU

[high density]

15. Will the media ever call McCain on his tax lies?

I would say... no.

[slinkerwink]

16. they've called on it before, but

fail to repeat their debunk of the lie every time he airs an ad.

[Bernardo de La Paz]

17. Failin Palin is the real empty-headed celebrity. Take her away and you have McCain & his old ideas.