By any reasonable standard, August was a horrible month for Bush. All of the following came out in August. Figures showing more people in poverty now than in Jan 2001. Figures showing more uninsured people now than in Jan 2001. Growth rates have fallen. Job numbers were adjusted downward for both June and July. The war in Iraq went badly until just two days ago. In short, both domesticly and abroad, everything Bush touched turned to crap.
Yet what happened in the polls?
http://www.pollingreport.com/2004.htm BUSH vs. KERRY: Among likely voters; with leaners, where available. (See registered voters.)
Survey BUSH KERRY Margin Includes
Running-
End Date % % Bush Kerry mates?
Time
8/26 46 46 Y
FOX/Opinion Dynamics 8/25 44 45 1 N
Gallup 8/25 50 47 3 Y
GWU Battleground 8/17 47 49 2 N
Zogby 8/14 43 50 7 Y
Gallup 8/11 50 47 3 Y
ICR 8/8 48 48 Y
Time 8/5 44 51 7 Y
Democracy Corps (D) 8/5 45 52 7 N
FOX/Opinion Dynamics 8/4 43 48 5 N
ABC/Washington Post 8/1 48 49 1 N
CNN/USA Today/Gallup 8/1 51 47 4 Y
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There are three polls in which we can make a direct comparison between the first week of August and last Wednesday. In Gallup, Kerry gained one point. In Fox, Kerry lost 4 points (he lost 3 while Bush gained 1). In Time, Kerry lost 7 points (he lost 5 while Bush gained 2).
Looking at Kerry's favorable/unfavorable numbers shows us what happened.
Time Poll conducted SRBI Public Affairs. Aug. 24-26, 2004. N=1,026 registered voters nationwide. MoE ± 4.
.
"Please tell me if you have a favorable or unfavorable opinion of John Kerry. If you don't have an opinion of this candidate, just let me know."
.
Favorable Unfavorable Unsure
% % %
8/24-26/04 44 33 23
8/3-5/04 53 29 19
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FOX News/Opinion Dynamics Poll. Aug. 24-25, 2004. N=1,000 likely voters nationwide. MoE ± 3.
.
"I'm going to read the names of some people. Please tell me whether you have a generally favorable or unfavorable opinion of each. If you've never heard of one, please just say so. John Kerry."
.
Favorable Unfavorable Can't Say Never Heard Of
8/24-25/04 48 39 12 1
.
Among registered voters:
8/3-4/04 52 34 13 1
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CNN/USA Today/Gallup Poll. Aug. 23-25, 2004. N=1,004 adults nationwide. MoE ± 3.
.
"We'd like to get your overall opinion of some people in the news. As I read each name, please say if you have a favorable or unfavorable opinion of these people -- or if you have never heard of them. How about John Kerry."
1/2-5/04 and earlier: "Massachusetts Senator John Kerry"
.
Favorable Unfavorable Never Heard Of No Opinion
8/23-25/04 52 40 1 7
7/30 - 8/1/04 57 37 1 5
In Time, Kerry lost 13 points (-9 favorable +4 unfavorable). In FOX, Kerry lost 9 (-4 favorable + 5 unfavorable). In CNN/Gallop, Kerry lost 8 (-5 favorable + 3 unfavorable).
Every piece of news which affected people's lives was bad for Bush during this period. Yet Kerry suffered a significant erosion of support. We can blame this on space aliens, we can blame it on death rays from Mars, we can blame it on bitter ex Dean supporters, or we can grow up and look at the evidence. The attacks had a serious effect on Kerry's numbers and it would have been worse had it not been for the fact that the other news was so dreadful.
We can't change the fact the media is lazy. We can't change the fact that the Swift Boat Liars, lie. We can't change the fact that some people will believe bildge. We can change how the campaign responds to future ads. The numbers aren't lying. Kerry lost serious ground. This strategy didn't work. No amount of ad hominum attacks against the messanger is going to change the basic truth of the message. Kerry needs to be sure the next ad is responded to immediately and with surrogates who know what happened. He needs to get friendly journalists stories like Blumenthal did for Clinton. It is that simple. Calling me names, making up lies about what is in my posts, isn't going to change that. We must change what we can change and that is Kerry's campaign's behavior.
note the link provided is to the election 2004 page to get the specific charts one needs to go to the summary of the head to head polls and the Kerry favorable polls.