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babylonsister Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Aug-18-08 10:18 AM
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Homemade Web Ads Leap To TV
Homemade Web Ads Leap To TV
New Service Is Bringing Online Political Videos To A Living Room Near You

by Lucas Grindley

Fri. Aug 15, 2008

So far, the thousands of homegrown videos posted on the Web in response to the presidential election haven't made a sweeping break onto television. But soon campaigns could see their carefully planned messages mussed by the YouTube generation.

With the help of a site called SaysMe.TV, now anyone can create a commercial and buy advertising on television for as little as $6 per play. The company, which launched in April, announced today that it can place ads in seven of the nation's 10 largest media markets, as well as markets in several battleground states.

Donors who have reached the maximum $2,300 campaign contribution can buy ads using SaysMe.TV to "their heart's content," according to the venture's CEO and co-founder, Lisa Eisenpresser. Plus, the company pays a royalty to whoever creates the commercial.

"This is a business model for all those great talents who are making free content and putting it up on YouTube," she said. "We encourage that to continue, but we say, hey, why not put it up on SaysMe.TV, and when like-minded people feel passionate about your view and run your ad, you get paid."

That's an appealing offer for people like John Addis, who posts videos to YouTube under the screenname CartwrightDale. His ad attacking John McCain as too cozy with President Bush just surpassed 100,000 views after two days online. He created it, he said, during "an extended lunch break."


Video here:
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AndyTiedye Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Aug-18-08 10:37 AM
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