Do you remember when conservatives used to speak warmly, and sometimes rapturously, about Barack Obama? That was back when they were certain that the Clinton voodoo magic would make Hillary the nominee, and Obama her sympathetic roadkill. Since then, the right has made the horrifying discoveries that Obama is, successively, a left-wing ideologue, a coddler of anti- Americanism, a wine-sipping elitist, and, now, a shameless flip-flopper. The man will say anything, discard any position, in order to win the election.
If such a tragic tarnishing of the reputation could happen to a fresh-faced reformer like Obama, it could happen to anybody. And, in fact, it has--at least to anybody who has happened to attain the Democratic presidential nomination at any point over the last five election cycles. John Kerry, as everybody remembers, came to be defined almost exclusively as a flip-flopper. (A 2004 Wall Street Journal news article described him as "a politician with a troublesome reputation for trying to have it both ways.")
Al Gore was relentlessly attacked by Republicans for his alleged waffling. ("Mr. Gore has a bit of a reputation for flip-flopping and corner-cutting," reported The New York Times in 2000.) Bill Clinton was attacked by George H.W. Bush for "turn
the White House into a Waffle House" and the subject of a famous Time cover story titled, "Why Voters Don't Trust Bill Clinton."
It was true: Voters didn't trust Clinton--or Gore, or Kerry. In all of those elections, polls showed the Democratic nominee scoring higher on most of the issues, but the Republican nominee scoring higher on honesty and other personal qualities. Either this is because the Democratic Party keeps nominating weasels for president, time and time again, or else there's something systemic that makes Republicans (and the press) portray them as such. I'm going with explanation number two.
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And so, every four years, we have a Democratic candidate campaigning on health care, the minimum wage, education, Medicare, or Social Security, and a Republican candidate campaigning on themes like Trust, Courage, and so forth. President Bush in 2004 was explicit about his elevation of character over issues: "Even when we don't agree," he would say, "at least you know what I believe and where I stand."
The details of the Republican character narrative vary a bit from campaign to campaign. (In 1992, 1996, and 2008, Republicans waxed rhapsodic about the moral virtues inherent in military service; in 2000 and 2004, they played them down.) The alleged flip-floppiness of the Democratic nominee, though, is a hardy perennial. Flip-flopping is a simple accusation that campaign reporters can sink their teeth into. Moreover, there's always grist for the accusation, because getting to the position of running for president without changing your stance on a few issues is essentially impossible.
More: http://www.tnr.com/politics/story.html?id=bb1c215b-5350-42a5-84a3-c60059716009&p=2
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As has been said before- two can play at this game. And if ever there was a year (and an opponent) for it....