The Clinton campaign has been hounding Richardson for an endorsement. Now they say it is not significant. Look how another Clinton strategist tries to smooth over Penn's comments by complimenting Richardson.
“Look, I think that everyone has their endorsers,” said senior Clinton strategist Mark Penn, adding — with a little huff — “I think New Mexico is a state that, actually, we won.”
“The time that he could have been effective has long since passed,” he continued. “I don’t think it is a significant endorsement in this environment.”
"Perhaps sensing that it may not be effective to dismiss out of hand a popular Hispanic governor’s political clout, campaign spokesman Phil Singer chimed in. “We respect Gov. Richardson,” he clarified. “But at the end of the day this campaign is about Sen. Clinton and Sen. Obama.”
"Obama’s campaign manager David Plouffe told reporters today that Richardson made up his mind “just very recently” and — unsurprisingly — saw significance in it. “We obviously think it’s very meaningful,” Plouffe said, referencing the behind the scenes jockeying the Clinton and Obama campaigns had conducted since Richardson withdrew from the presidential race in early January. “That process has been going for some time now,” Plouffe noted.
"The New York Times offered a humorous account in late February about the different lengths the two campaigns had gone to, which included a personal visit from Richardson’s old boss Bill Clinton to watch the Superbowl. The former president had been particularly active in courting his endorsement. The AP reported that President Clinton at one point angrily asked Richardson, “What, isn’t two cabinet posts enough?” Richardson was energy secretary under Clinton and U.S. ambassador the to U.N."
http://blogs.wsj.com/washwire/2008/03/21/clinton-aide-says-richardsons-endorsement-is-insignificant/?mod=WSJBlog?mod=googlenews_wsj:shrug: