Please give me your thoughts on this concept.

[Road Scholar]

We are always pushing logic (numbers, stats, ratios, etc). They always push emotional issues (love, hate, fear, religion). Guess which wins every time? Yep, I mean every time. I think we ought to go back to the drawing board.Think about it before you respond.

[DaveinMD]

1. emotion backed with facts

its not either or. Clinton was a master at this.

[Stinky The Clown]

2. But heavy on the emotion with just a dash of facts (eom)

[Road Scholar]

3. If you bought that new "Beamer" because of the suspension

or the valve system you'd be different than most people.Naw, you bought it because of how you'd look getting out of it at the class re-union, or parking it beside the boss's De Ville at work. Emotional selling, I promise you.