http://www.washingtonpost.com/wp-dyn/articles/A3735-2004Oct27.htmlSorry if this is a dupe--I searched a bit but didn't see it.
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"It's tough being a pollster these days, even in Minnesota. "It's the rhetoric of mean-spiritedness, and it's just gotten worse and worse and worse," says Daves, a mild-mannered North Carolina native.
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Costs are soaring as cooperation rates remain at or near record lows. In some surveys, less than one in five calls produces a completed interview -- raising doubts whether such polls accurately reflect the views of the public or merely report the opinions of stay-at-home Americans who are too bored, too infirm or too lonely to hang up.
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Harris Interactive now does the widely followed Harris Poll entirely online, contacting adults recruited at other Web sites via pop-up ads. They claim that their surveys are at least as accurate as telephone polls, and about 20 to 25 percent less expensive.
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"I'm pretty optimistic about the future of polling," says Elizabeth Martin, past president of the American Association for Public Opinion Research. "The mechanism has constantly evolved, often in response to problems. I think we will find ways to continue to survive.""