Cola for Muslims launched

[phgnome]

COLA FOR MUSLIMS LAUNCHED

In a bid to break the monopoly of US brands, a soft drink, aimed at the Muslim community, has been launched in the United Kingdom.

A Derby-based company launched Qibla Cola to provide an alternative to Muslims and consumers who do not want to patronise US-based cola companies.

For every two-litre bottle of Qibla Cola sold, 10 per cent of the profits will go to Muslim charity organisation Islamic Aid.

The Qibla Cola Company, founded by Bradford-born Pakistani businesswoman Zahida Parveen in January, hopes to make a significant contribution to Muslim charities from product sales.

Its product carries the strap-line ‘Liberate your taste'...

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[phgnome]

1. I just heard that this is being launched in North America this month

How's that for Freedom Cola? :toast:

I just heard an interview about it on CBC just now and they are launching in Canada first and have plans to launch it in the US in a few months.

I wonder if other product categories will follow suit.

[rman]

2. looks to be the same as Mekka Cola

including 10 per cent of the profits going to Muslim charity organisation.
Mekka Cola has been around for a while. part of the guys point is to show it is possible to run a 'liberal business'.